We aim to be bootstrapped from the beginning and we believe it to be a realistic goal. However, we are open to seek external funding, only if it is absolutely necessary.
• Advertisements – Through Google ads, we may generate a revenue ranging from $5 to $50 for every 1000 viewers.
• We can collect and sell the data of users to businesses who benefit from having the preferences and other information of the users. We affirm that we won't violate any privacy laws while doing so.
As most of the technical work is done by google maps, we believe that revenue earned through ads and data sales will be sufficient to fund this collaboration. The Vouchers and coupons will be given to us free of cost because these E-commerce platforms will directly benefit from increased sales when users avail these vouchers.
Incentives are a key determinant in the functionality of this platform. We want our users to find clean toilets and the best way to ensure this is by getting regular feedback from the users. If an individual uses a toilet and finds that the toilet is not clean, an automated message is sent to the concerned authority reminding them to clean the toilet. We understand that very few people will make the effort to review a toilet after using it. To encourage reviews, we will provide them with rewards for every time a user rates or reviews a toilet. The rewards will range from coupons, discount vouchers, small units of a crypto currency, lucky draw, etc.
Our main partner here will be Google Maps. A deeper understanding of this prospective partnership can be made from looking at our prototype below. We also aim to partner with various E-commerce platforms like Amazon, Flipkart, Ajio etc.
At Mrigh’s in collaboration with Google Map, we see a public urination free India, where Public Toilets are clean, Hygienic, and accessible to all. Our vision is, that by year 2030, all the big cities around the Country become Public Urination free.