Most of the successful mobile apps have one thing in common: they offer solutions to the users. If a brand wants to engage the user, the mobile app needs to offer a great deal of value. Creating an engaging UX comprises design thinking and meeting target expectations and unmet needs.
Mobile app design is a major factor behind running a successful mobile app. Throughout the design process, UX designers perform deep research to analyze app ideas to execute the development job. UX includes much more than how a user feels about a mobile app. It incorporates a strategic understanding of the app’s business approach and clients. A successful UX design offer solutions that meet the client's needs, users and ultimately works within the technological platforms.
In this blog, we discuss the major visual elements in a mobile app and how they affect the user experience.
Images are the most important visual elements on any mobile app. The term "visual" is a very common term being used in the mobile app development industry and it makes us think of photographs. Images are a crucial part of the design as it works as a message to understand the app more quickly, but they are also the main element of any attractive app.
No matter what mobile app you are building, images always help to convey a message. Due to image importance, they are considered as an important part of any user experience. It is always a better approach to include images with which users can be engaged.
Apart from images, the text is an important element for a mobile app. Not only engaging content is helpful but also the typographic fonts that you will use. Fonts influence user engagement as it gives proper messaging and helps to reinforce the message. For this reason, selecting fonts is a big challenge, particularly when you need to combine them with titles.
To make the best combinations hire mobile app developers from a reputed development company. They have experience and knowledge in a similar domain, ultimately making your mobile app engaging. If color selection is not suitable for the background, it will affect the readability of the text. All these combinations have a big impact on the user experience, hence spend time to select the sources.
Logos are related to brand identity and are usually placed in the graphic form. They are placed in a visible place on a mobile app and always kept in sight. In this way, the user finds that the app belongs to a specific brand.
Logos have the power to improve the user experience as they give additional benefit: return to Home. On several apps, the logo is usually linked to the home section.
Call to Action (CTA) plays a vital role in the mobile app conversion, they are available in the form of buttons. The most popular CTAs are: Start a trial, unlock features, and call us. An eye-catchy CTA helps to improve the UX and grow the conversion rate. The best way to engage the user is to place it on every page of the app.
Here are a few things to consider:
Using colors in CTA make it unique and engaging.
CTA should be action-related with subtle text.
CTA should be limited to 5 words.
Now you have very well understood the importance of UX, it’s important to move ahead with the next step of getting a quality mobile app. The perfect technique would be to hire Android app developer having proper knowledge as well as skills. It is very important to have an engaging and secure app for the business success. The first impression is the last impression and it is possible with an engaging UX