Mobile App Development – Never Build Your Mobile App until You’ve Asked These Questions to Yourself

So, you have a mobile app idea, you’ve approached a mobile app development company, and you’re ready to invest heavily in their mobile app development services. While at the first meeting with your mobile app development company, you may be very excited to share your app idea and learn about their offerings. Your selected mobile app development company may offer a plethora of enticing services and packages including mobile UI UX design services, app development frameworks, testing, support, and maintenance. The company may make many promises of delivering high-quality and stunning mobile apps to you. However, it’s important to be vigilant and not get swayed by their alluring packages or services. After all, if you’re going to trust them blindly, you may have to bear the consequences later.

Here is a list of few important questions that you need to ask yourself before you dive into spending big bucks on your mobile app. If you have answers to all these questions, you’ll enjoy peace of mind and better chances of success over the long haul.

1. What Are Your Business Objectives?

Being an avid entrepreneur, if you’re building a mobile app just because your competitors are doing well with similar kinds of app, it can a little risky for your business if you’re following their footprints. If you’re planning to invest in mobile app development, you must have a clear business idea that will create a mark in the industry. Your mobile app should have at least one USP that can distinguish your app from other average mobile apps in the market.

Before starting off with your mobile app development, make sure you have clearly defined your goals and strategies for achieving success.

2. Why Should People Download or Trust Your App?

People generally download an app for a reason. Some people download and use an app because they are bored and looking for game apps or other fun and entertainment apps that will keep them engaged, some officer-goers are gaining weight and looking for health and fitness apps that would help them track their health status, some may be stressed out looking for meditation apps for stress relief, and some may just want to connect with their friends and families through social networking, and hence, are looking for social connectivity apps.

Therefore, you have to develop an app that solves the problems of your target audience. You need to select a thriving niche that can increase the chances of your success.

3. What is Your Niche Market?

There are several top mobile app development companies offering mobile app development services for a wide array of niche markets. You need to identify and focus on your niche market to develop a successful mobile app. Do competitive research and analysis of your competitors, their niche markets, and the market industry. Also, analyze their mobile apps, and the problems faced by their users. If you’re able to resolve those problems through your mobile app, you may drive your competitor’s users in the coming years and thrive in the market.

4. What is Your Budget?

In the horde of hundreds of top mobile app development companies, it may be a bit of struggle for you to select a mobile app development company that can build a mobile app matching your budget. You may wish to develop an app that incorporates all the possible features. However, more features means more money. If you’ve hired a well-established mobile app development company and want to build an app with a plethora of features, it is surely going to burn a big hole in your pocket. Make sure you consult with a professional mobile app developer before investing in the mobile app development services. The consultant can listen to your requirements, eliminate the irrelevant features, and refine your mobile app idea to ensure its success. Cramming your mobile app with too many features can only deteriorate your app performance, annoy users, and most importantly drain your pocket as every feature comes with its own cost. Therefore, it is essential to do your homework properly, find a mobile app development company that offers the best mobile UI UX design services, app development services, support, and maintenance services, all available at an affordable price range.

5. Which Development Platform Do You Want to Go with?

Choosing the right development platform is vital for your mobile app’s success. You may be looking for iOS app development, Android app development or Cross-platform development to meet your requirements and business goals. Before deciding which platform you should go with, you must evaluate the pros and cons of each mobile app development platform. The majority of the population is Android users. Android app development industry has a lion’s share in the market and is expected to hover around 86% in the forecast period. Moreover, the publishing process of an Android app on the Google Play Store is straightforward and lenient as compared to the Apple App Store.

iOS app development, on the other hand is less complex than Android app development as it takes about 30-40% lesser time to build iOS apps. Moreover, the average ROI is higher for iPhone apps. However, the publishing process is quite intimidating as your app must strictly abide by the app security and other app regulations.

If you want your mobile app to run on both Android and iOS, you can invest in react native app development.

6. Should You Hire a Freelancer or a Mobile App Development Company?

Well, this is one of the vital questions on this list as the answer to this question will decide the success of your app. You need to hire someone who handles your project efficiently, right from the app ideation to the delivery of the end-product.

If you’re tight on budget, you may outsource your project to a freelance mobile app developer. However, you must be aware that hiring a freelancer developer means you’ll have limited options, extended project timeline, confined skills, and less flexibility. Hiring a freelancer mobile app developer is generally recommended for small projects.

When you hire a professional mobile app development company, you are hiring a team of experts with multiple resources, high-end technology stack, flexibility, and efficiency. There are many top mobile app development companies that follow an agile approach to developing high-quality mobile apps. They have a dedicated team of designers that offers captivating mobile UI UX design services, expert developers with hands-on knowledge of the latest technologies and platforms, diligent testers who perform extensive testing of apps at every stage of the development process, and a dedicated support team that ensures the optimal performance of your app through upgrades and eliminating technical glitches. The development process is highly coordinated and hence, they take the shortest timeframe to develop mobile apps.

So, if you wish to build a powerful and flawless mobile app for your business, hiring a professional mobile app development is the best option. However, it may be a little expensive affair, but the end-product will be worth the value.

7. How Will You Market Your App?

Once your app is ready, you need to reach your target consumers and tell them about your app. No matter how feature-rich your mobile app is, not being able to market your app can do no good to your business. If your hired mobile app development company offers app marketing as a part of their mobile app development services, there can be nothing better than this. If not, you may approach a professional digital marketing company that can promote your app in an ethical way to help you reach your target audience and earn greater profits. If your product is good, you may also approach some of the prominent tech bloggers, press coverage, and encourage word of mouth promotion of your app.

8. How to Monetize Your App?

After all, we all are investing in something for money. Your mobile app has a lot of potentials for revenue generation. Here are some of the money-making techniques that will help you earn from your mobile app.

Freemium Apps

You may be wondering how free apps are able to generate money. Well, they are free to download and use. However, certain features are disabled and can be only accessed when purchased.

Premium Apps

Premium apps can only be downloaded from the app stores when purchased. These types of mobile apps require the right marketing strategy to gain and retain consumers.

Subscriptions

Subscription-based apps have the power to generate revenue constantly. However, these apps have to play smartly to grab customers and keep them hooked with engaging content.

In-app Ads

These are the easiest methods to generate revenue through ads as long as these ads do not hinder your app content and ruin user experience.

In-app Purchases

This method is widely used by e-commerce apps because it facilitates the selling of physical or digital products through apps.

9. How to Protect Your Brilliant App Idea?

If you’re hiring a mobile app development company and discussing your raw app idea, there are chances that the company may disclose your idea to your competitor at a higher cost and your competitor may develop a new app based on your idea. To prevent such unfortunate circumstances, make sure you make everyone in your team sign a Non-Disclosure Agreement. Do not forget to draft your Non-Disclosure Agreement after meeting with an attorney so that they can add legal clauses with penalties in case the company or anyone from their team breaches the agreement.

A reputed mobile app development company understands the importance of filing an NDA and hence, would definitely cooperate in this respect.

10. How to Protect Your App from Failing in the Market?

To help your mobile app flourish in the market, it is important to gain the trust of your consumers. Make sure your app is robust, user-friendly, intuitive, feature-rich, and highly secure. Data privacy and security are the major concerns of people, therefore make sure your app employs reliable and secure technologies to protect your users’ data. Moreover, your app can be a huge success in the niche market if it resolves the problems of your target consumers and has a unique selling point that makes your app distinguishable in the market.

Conclusion

The above-mentioned questions are just to guide your decision-making process. These do not serve as hard and fast rules. As there is a cut-throat competition between the top mobile app development companies, make sure you choose the right mobile app development company that will help you develop a powerful mobile app for your business.