Turning efficient ad spend into sustainable, scalable revenue for D2C brands through data-backed media buying, conversion rate optimization, and direct-response creative strategy.

The Bottom Line:

• Monthly Ad Spend Managed: ₹4L+

• Average Monthly Revenue Generated: ₹17L+

• Average ROAS: 3.5x – 4.0x

Growing revenue efficiently across a huge, messy catalog of 1,500+ products. A large chunk of the catalog was eating up ad budget without generating any sales. The brand also struggled with slow content production, creatives burning out too fast during peak seasons, and tough competition from bigger brands spending heavily during sales periods.

To move from losing money on ads to a steady 3.5x–4.0x ROAS, here's what I did:

• Catalog Cleanup: Went through all 1,500+ products and stopped spending on items that weren't selling. Focused all ad budget on just 4 collections that were actually driving revenue: two evergreen ones ('999' and 'Clearance') and two seasonal ones ('Party Wear' and 'Customized').

• Smart New Customer Acquisition: Noticed that too few new visitors were buying for the first time. Introduced a special "First Purchase Offer" — a coupon code available only to new customers buying from the '999' collection. This brought in new buyers without giving discounts to existing customers and hurting margins.

• Meta + Google Working Together: Set up Meta and Google Ads to complement each other. Used Google Search and PMax to catch people already searching to buy, while Meta Ads handled discovery and visual browsing. Only increased budgets by 15–20% when a campaign stayed profitable for 4 days in a row.

. Paid Media Strategy & Budget Scaling

• The 4-Day Scaling Rule: Checked account health every day, focusing on purchases and ROAS. Only increased daily budgets by 15–20% when a campaign stayed profitable for 4 days in a row.

• Google Ads Structure: Built the Google account to reach buyers at every stage — Branded Search for people already looking for the brand, PMax for finding and retargeting new customers, and Standard Shopping to keep the full catalog visible.

• Keeping Audience Data Clean: Every month, manually exported customer data and uploaded it to Meta. This worked around pixel tracking limitations and kept retargeting and lookalike audiences accurate.

2. Shopify Store & Conversion Optimization

• First Purchase Offer: Spotted that new visitors weren't converting well. Introduced a discount code exclusively for first-time buyers on the '999' collection — improved new customer sales without giving unnecessary discounts to repeat buyers.

• Monthly Collection Page Refresh: Used Shopify's built-in analytics to reshuffle collection pages every month, making sure the best-selling products in all 4 key collections always appeared at the top.

• Building Trust Through Reviews: Automated review requests via Judge.me, sent 7 days after purchase. Sorted reviews to show photo and video reviews first for instant credibility, managed negative feedback, and added trust badges to reduce hesitation at checkout.

• Daily Speed Checks: Ran daily website audits using PageSpeed Insights and Pingdom to make sure every page and the checkout flow loaded within 5 seconds.

3. Retention & Checkout Recovery

• Checkout Drop-Off Analysis (GoKwik): Regularly checked GoKwik data to find exactly where buyers were dropping off in checkout. Fixed issues quickly — like expired coupon codes — or added fresh offers to close hesitant buyers.

• WhatsApp Abandoned Cart Sequence: Set up an automated WhatsApp recovery flow. Sent a simple text reminder 1 hour after cart abandonment, followed by a discount offer at the 24-hour mark to bring buyers back.

• Seasonal Broadcasts: Sent WhatsApp promotional messages to existing customers during festivals and peak seasons, consistently generating a 3.0x–4.0x ROAS.

Building a Fast, Consistent Creative Pipeline

• Spotted that slow content production was holding back growth — especially during peak seasons when ads burn out faster.

• Took charge of creative direction by researching trends, coming up with ad angles, and using AI to write detailed shot-by-shot scripts for the in-house shooting team.

• Skipped the wait for graphic designers by creating high-performing static ad visuals personally, making sure the ad account always had fresh creatives ready to run.

Using Data to Improve Creatives

• Did detailed weekly reviews of creative performance — going beyond basic numbers to look at Hook Rate, Hold Rate, and how different age and gender groups responded.

• Pushed for a clear feedback loop between the media buying and content teams, which led to cutting underperforming assets like influencer collaborations that were spending budget without delivering sales.

Audbod Skincare is a women-owned skincare brand specializing in high-quality, skin moisturizing products designed for all skin types. 

The brand had seen a decrease in audience activity on their Instagram page. They were stressed about what to post next and how to stay consistent. Also, the Facebook ads they were running are getting a decent impression but not getting any clicks and sales. 

When we took over this project, we quickly found several problems why they are not getting engagement on Instagram and results from the marketing campaign 

1. The brand lacked their unique story

2. They don’t have cohesive brand visuals. 

3. The content was not aligned with their audience interest

4. The marketing campaign had not defined the targeted audience correctly 

5. Ad copy and ad creatives were not compelling 

6. And the website had some issues too! 

There were misalignments between goal and ad campaigns in previous marketing strategy. We discussed their goals and created separate ad campaigns for each goal. We redefined the targeted audience and from the content strategy insights we created winning ad creatives.

We built a website audit report to fix problems and made improvements to achieve marketing goals seamlessly. 

The client specializes in selling FRP bars and had not previously utilized Facebook campaigns as a means of lead generation. They expressed a keen interest in generating B2B leads for their company. Notably, their average cost per acquisition for lead generation was significantly higher when employing traditional marketing methods.

FRP Bars, known for their cost-effectiveness and superior strength compared to traditional steel bars, presented an opportunity for us to employ unique strategies and funnels. Our approach involved first educating our targeted audience about the benefits and advantages of FRP Bars, and subsequently generating high-quality leads.

Over the course of a 5-month project, we achieved impressive results, successfully generating leads at an average cost of Rs. 45 per lead. This marked a significant improvement compared to the higher costs typically associated with traditional marketing methods.

Key Metrics

• 3500+ Leads

• Average cost per lead: Rs. 45

• Improve the quality of generated leads.

• Nurture a high volume of leads at a lower cost than phone and in a more engaging and responsive way than email.

The client operates a renowned dairy products brand and has taken the initiative to expand their franchisee parlors across the state. They are actively seeking distributors to join their network and establish new franchisee locations. To support this franchisee expansion, the client is seeking B2B leads.

In order to facilitate the growth of their franchisee network, our strategies and efforts were directed towards generating high-quality B2B leads. By implementing targeted marketing tactics, we aimed to connect with potential distributors who would be interested in partnering with the client's brand.

Throughout the campaign, we focused on capturing the attention of suitable distributors and effectively communicating the benefits and advantages of becoming a franchisee parlor. Our approach involved leveraging various channels and employing tailored funnels to nurture and convert leads.

The results of our efforts were highly encouraging, as we successfully generated a steady stream of B2B leads for the client's franchisee expansion. These leads played a crucial role in driving the growth and reach of their brand across the state.

Through an optimized lead generation campaign on Facebook and Instagram, we employed a highly effective strategy to acquire leads for the client's dairy products brand. Leveraging the power of automated chat, we successfully captured the attention of potential customers and generated an impressive total of 2,190 leads. 

Remarkably, the cost per lead was as low as Rs. 5.48, indicating the efficiency and effectiveness of our campaign. These leads serve as a valuable asset for the client's franchisee expansion, contributing to the growth and success of their brand in the dairy industry.

• Leads: 2190

• Cost per lead: 5.48

• Reach: 109,093

• Frequency: 2.02

The customer, a seller of premium spices products, expressed a desire to promote their products on Amazon, Facebook, and Instagram. Recognizing the potential for increased visibility and sales, our approach encompassed a comprehensive marketing strategy across these platforms.

On Amazon, we optimized the product listings to ensure maximum visibility and conversions. This involved keyword research, compelling product descriptions, captivating images, and positive customer reviews. By enhancing the overall presentation and searchability of the products, we aimed to drive organic traffic and increase sales on the Amazon marketplace.

Simultaneously, on Facebook and Instagram, we executed targeted advertising campaigns to reach a wider audience. Leveraging the powerful targeting capabilities of these platforms, we crafted compelling ad creatives that highlighted the unique qualities and flavors of the spices. By strategically reaching out to individuals who appreciate quality spices, we aimed to generate interest, drive website traffic, and ultimately boost sales.

The combined efforts on Amazon, Facebook, and Instagram yielded promising results for the customer's spices products. Increased visibility, engagement, and sales were observed across all platforms, contributing to the customer's success in the competitive spices market.

In our marketing campaign, we implemented deep linking to seamlessly redirect interested individuals to the product page within the customer's mobile app. By utilizing deep linking technology, we aimed to provide a smooth and convenient user experience, encouraging potential customers to explore the app and make purchases.

Key Metrics:

1. Number of Clicks: Our deep linking strategy successfully generated a total of 23,592 clicks. This metric reflects the high level of interest and engagement among users who were enticed to learn more about the customer's products by clicking on the provided links.

2. Average Cost Per Click (CPC): The average cost per click in our campaign was 1.2 units of currency (e.g., dollars, rupees, etc.). This metric indicates the efficiency and cost-effectiveness of our advertising efforts, as we were able to drive significant click-throughs to the app's product page at a reasonable cost.

By leveraging deep linking and achieving these key metrics, we effectively directed interested users to the customer's mobile app and product page, thereby increasing the chances of conversions and driving sales growth.