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Hi, I’m Mitesh Chotaliya.
Performance Marketing Executive & D2C Growth Specialist
Welcome to my digital workspace. I specialize in turning efficient ad spend into sustainable, scalable revenue for e-commerce brands.
While my foundation was built managing high-volume B2B and B2C lead generation campaigns in an agency environment, my core expertise today lies in the fast-paced world of D2C e-commerce. I don't just push buttons inside an ad account; I take ownership of the entire growth funnel.
My unique expertise lies in conducting thorough competitive research and utilizing my hands-on experience to craft powerful FacebI currently manage omnichannel paid media strategies—specifically Meta Ads and Google Ads (Search, PMax, and Standard Shopping)—for high-volume D2C brands. In my recent work scaling a massive 1500+ SKU women's fashion accessories catalog, I successfully managed monthly ad budgets exceeding ₹4 Lakhs to generate over ₹15 Lakhs in monthly revenue, maintaining a highly profitable 3.5x+ ROAS.
My approach to scaling goes beyond media buying. It requires bridging the gap between data and the customer experience. My daily toolkit includes:
Advanced Media Buying: Meta Advantage+ Shopping, Google PMax, and strict budget scaling frameworks.
Shopify CRO & Merchandising: Leveraging Shopify analytics and tools like Judge.me to prioritize high-converting inventory and build instant social proof.
Retention & Funnel Optimization: Diagnosing checkout friction with GoKwik and architecting high-ROI automated WhatsApp abandoned cart sequences using Checkbox/BiteSpeed.
Creative Strategy: Eliminating content bottlenecks by researching trends, utilizing AI for scene-by-scene scripting, and directing creative pipelines to fight ad fatigue.I currently manage omnichannel paid media strategies—specifically Meta Ads and Google Ads (Search, PMax, and Standard Shopping)—for high-volume D2C brands. In my recent work scaling a massive 1500+ SKU women's fashion accessories catalog, I successfully managed monthly ad budgets exceeding ₹4 Lakhs to generate over ₹17+ Lakhs in monthly revenue, maintaining a highly profitable 3.5x+ ROAS.
My approach to scaling goes beyond media buying. It requires bridging the gap between data and the customer experience. My daily toolkit includes:
Advanced Media Buying: Meta Advantage+ Shopping, Google PMax, and strict budget scaling frameworks.
Shopify CRO & Merchandising: Leveraging Shopify analytics and tools like Judge.me to prioritize high-converting inventory and build instant social proof.
Retention & Funnel Optimization: Diagnosing checkout friction with GoKwik and architecting high-ROI automated WhatsApp abandoned cart sequences using Checkbox/BiteSpeed.
Creative Strategy: Eliminating content bottlenecks by researching trends, utilizing AI for scene-by-scene scripting, and directing creative pipelines to fight ad fatigue.ook ads campaigns. I specialize in lead generation, helping Brands stay ahead of the competition and secure paying clients consistently.
TRAINING & CERTIFICATIONS
To further enhance my skills, I have obtained digital marketing certifications from a local training center, including a Google Ads certificate. I firmly believe in the importance of continuous learning and staying updated with the latest digital marketing trends and strategies. I make it a priority to connect with industry leaders and stay informed about the ever-evolving landscape to provide cutting-edge solutions for my clients.
I am a firm believer that the best marketers balance deep analytical thinking with high-level creativity.
When I’m not optimizing conversion rates or building custom audiences, I’m channeling my entrepreneurial drive into a few passion projects. I am currently developing a YouTube channel dedicated to "Tiny How-Tos" for Meta Ads, breaking down complex media buying tactics into bite-sized, actionable insights. On the purely creative side, I am also writing and designing an infotainment comic book featuring hyper-realistic artwork that explores the fascinating complexities of ant colonies.
Based in Rajkot, I am constantly learning, testing new strategies, and building the systems needed to grow businesses from the ground up.
Whether you are an ambitious e-commerce brand looking to scale your monthly recurring revenue, or a founder who needs a data-driven marketer to take ownership of your growth pipeline, I am here to build those solutions.
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