Heart of the USA was created with a simple but meaningful purpose: to provide titleholders across our great nation with an opportunity that is positive, accessible, and deeply rooted in service, leadership, and the American spirit.

The United States is built on community, resilience, and the dedication of individuals who give back. Throughout my years in the pageant industry, I have seen how important it is to create spaces where young women and girls feel seen, valued, and celebrated — not just for how they look, but for who they are and the impact they make. Heart of the USA was created to honor that purpose.

My goal has always been to create an experience where contestants feel welcomed, respected, and encouraged, no matter their background, their story, or what stage of life they are in. This program reflects the diversity, strength, and heart of our nation. From our youngest participants to our most seasoned competitors, every contestant is supported in building confidence, strengthening leadership skills, and growing into her fullest potential.

At its core, Heart of the USA is about service and purpose. Our queens actively give back through community involvement, charitable initiatives, and efforts such as feeding the hungry and supporting families in need. A crown is more than a title — it is a responsibility to lead with compassion, integrity, and action.

We are also committed to opportunity. Scholarships are awarded whenever possible to support education, personal development, and future success. Every contestant who joins this program brings her own story and strengths, and each one deserves to be celebrated.

I am honored to welcome contestants from across the country into the Heart of the USA family. Together, we are creating something meaningful — an experience that uplifts communities, encourages service, and reminds every participant that her crown represents heart, leadership, and purpose.

Thank you for being part of the Heart of the USA journey.

With gratitude,

Jacqueline Listau
National Director, Heart of the USA
pageantcommunications@gmail.com
c/o Empabo Co.