A Message from the Founder

Heart of Agriculture was created with a simple but meaningful purpose: to provide titleholders across our great nation with an opportunity that is positive, accessible, and deeply rooted in the legacy, values, and future of agriculture.

Agriculture is more than an industry — it is a way of life. It is early mornings, late nights, generational knowledge, and a deep respect for the land, livestock, and communities that sustain our country. It is built on hard work, faith, resilience, and pride. Throughout my years in the pageant industry, I have seen how important it is to create spaces where those who represent agriculture feel seen, valued, and celebrated. Heart of Agriculture was created to honor that way of life.

My goal has always been to create an experience where contestants feel welcomed, respected, and encouraged, no matter their background, their story, or what stage of life they are in. Agriculture is diverse, multi-generational, and constantly evolving — and this program is designed to reflect that.

At its core, Heart of Agriculture is about growth — building confidence, developing leadership skills, and providing scholarship opportunities whenever possible to support education, agricultural advocacy, and personal development. Every contestant who joins this program brings her own story, her own strengths, and her own connection to agriculture, and each one deserves to be celebrated.

I am honored to welcome contestants from across the country into the Heart of Agriculture family. Together, we are creating something meaningful — an experience that uplifts agriculture, strengthens community connections, and reminds every participant that her crown represents hard work, heart, and purpose.

Thank you for being part of the Heart of Agriculture journey. 

With gratitude,

Jacqueline Listau
Founder, Heart of Agriculture
pageantcommunications@gmail.com
c/o Empabo Co.