LES 100 is the introductory course in the Licensing Executives Society’s Intellectual Asset Management Series. It is designed for those who are relatively new to licensing. The course provides attendees with an overview of intellectual property and licensing, divided into five modules, with examples, exercises, and interaction between instructors and fellow students including a mock licensing negotiation.
LESI Education (LES 100 IP Licensing Basics)
Instructors: Andrea Lobos (Chile), Nathan Jensen (CLP) (KSA), Jeffrey Whittle (CLP) (USA), Karina Haidar Müller (Brazil), and Renzo Scavia (Peru); Stephany Soto (Peru)
9:00 - 14:00
Module 1: Introduction & IP Basics: This Module introduces, defines and gives examples of the different types of IP including patents, trademarks, copyright, designs and trade secrets in the context of commercialisation. (Nathan Jensen & Renzo Scavia)
Module 2: Basics of IP Commercialisation & Licensing: Introduction to Licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship–building. (Karina Haidar Müller & Andrea Lobos)
Module 4: Managing Risks: Identify the different kinds of risk and how to manage them, i.e. confidentiality, infringement, liability, collection of royalties and other fees. (Karina Haidar Müller & Jeffrey Whittle)
LESI Education (LES 100 IP Licensing Basics)
Instructors: Andrea Lobos, Nathan Jensen (CLP), Jeffrey Whittle (CLP), Karina Haidar Müller, Renzo Scavia, Noor Al-Banna, Stephany Soto (Peru).
9:00 - 14:00
Module 3: Determining Reasonable Licence Fees & Royalty Rates: This Module talks about risks and rewards, different valuation methods (Market, Financial, Cost) and their pros and cons, together with royalty structures. (Noor Al-Banna & Jeffrey Whittle)
Module 5: Licensing Game: Students put into practice what they have learned by dividing into licensee and licensor teams that then discuss and negotiate terms on a licensing case study. At the end of the sessions all teams report their results and reasoning. (All instructors)