The global Edible Prawns Market was valued at USD 41.56 Billion in 2022 and is projected to reach USD 61.78 Billion by 2030, growing at a CAGR of 5.2% from 2024 to 2030. This growth is primarily driven by increasing demand for high-protein seafood products, rising health awareness among consumers, and expanding seafood consumption in emerging markets. The market is witnessing significant traction due to the growing popularity of ready-to-eat seafood and the rise in disposable incomes in regions such as Asia-Pacific and North America.
Furthermore, the market for edible prawns is experiencing steady growth due to advancements in aquaculture technologies and improved distribution channels. The increasing consumer preference for sustainable and traceable seafood is further contributing to the market expansion. With the surge in demand for premium prawns, including organic and wild-caught varieties, the market is expected to continue its upward trajectory through the forecast period. The market's growth is also supported by the thriving restaurant and foodservice industry, along with a growing trend of seafood-based diets.
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The global edible prawns market is experiencing significant growth due to their increasing popularity as a high-quality source of protein. This market is segmented by application, which includes Supermarkets, Restaurants, Households, and Others. Each of these subsegments represents a unique demand channel for edible prawns, which varies by consumer behavior, preferences, and regional consumption trends. This report explores the key factors driving the market in each subsegment, focusing on their individual characteristics and the opportunities they present.
Supermarkets play a crucial role in the distribution of edible prawns, catering to a broad spectrum of consumers. These retail outlets offer a convenient platform for purchasing prawns, available in both fresh and frozen forms, making them highly accessible to a wide range of customers. Supermarkets generally sell prawns in a variety of packaging options, including bulk, pre-packaged, or ready-to-cook forms, which cater to different consumer preferences and convenience levels. The growing demand for fresh, sustainable, and responsibly sourced prawns has further boosted supermarket sales, as consumers increasingly seek traceable and high-quality products.The supermarket segment is also benefitting from the rise of online shopping and home delivery services. With consumers' increasing reliance on e-commerce for their grocery needs, supermarkets have adapted by offering prawns through online platforms. This trend has broadened the customer base for edible prawns, reaching consumers who may not otherwise visit physical stores. The supermarket subsegment remains a major player in the edible prawns market, with demand driven by convenience, variety, and accessibility.
The restaurant sector is one of the largest consumers of edible prawns, driven by the demand for seafood dishes in both casual and fine dining establishments. Prawns are a staple ingredient in various cuisines, such as Asian, Mediterranean, and Western, and their versatility allows them to be used in a wide range of dishes, from soups and salads to main courses and appetizers. Restaurants continue to innovate by incorporating prawns into their menus, offering customers novel and delicious dining experiences. The increasing popularity of seafood-based dishes, particularly among health-conscious consumers, has made prawns a highly sought-after ingredient in the restaurant industry.In addition, the trend of sustainable and responsibly sourced seafood is gaining traction in the restaurant segment, with many establishments opting for prawns sourced from certified sustainable fisheries. This shift not only aligns with environmental concerns but also caters to the growing demand for eco-friendly and ethical dining options. The restaurant sector remains a significant driver of the edible prawns market, with its continuous expansion fueled by consumer demand for high-quality seafood options.
The household segment of the edible prawns market is characterized by consumer purchases for home consumption. As consumers become more health-conscious, there is an increasing trend toward cooking at home, especially among younger generations who value the nutritional benefits of prawns. Households are drawn to the versatility of prawns, which can be easily incorporated into various dishes, including pastas, stir-fries, and salads. Additionally, the convenience of ready-to-cook prawns and pre-packaged options makes them a popular choice for busy families seeking quick and healthy meal options.In many regions, especially in North America and Europe, households are increasingly opting for frozen prawns, which offer longer shelf life and greater convenience. The rise of home cooking during the COVID-19 pandemic further accelerated the demand for prawns in household kitchens, with many consumers seeking to recreate restaurant-style meals at home. The household subsegment continues to grow as more consumers prioritize healthy eating and convenient meal preparation, presenting significant opportunities for expansion in the edible prawns market.
The "Others" segment encompasses various niche markets and applications for edible prawns that do not fall within the traditional categories of supermarkets, restaurants, or households. This includes demand from food processors, catering services, and export markets. Prawns are also used in the production of ready-to-eat meals, snacks, and other processed food items. Additionally, prawn-based products are increasingly incorporated into pet food, given the high nutritional value of prawns for animals such as dogs and cats. As the global pet care industry continues to grow, the demand for prawn-based pet food ingredients is expected to rise accordingly.Furthermore, prawns are also utilized in the pharmaceutical industry for their rich omega-3 content and other potential health benefits. This broadens the scope of the edible prawns market beyond traditional consumption channels and opens up new avenues for growth. The "Others" segment reflects the diverse applications of prawns and highlights the industry's adaptability in catering to various consumer needs and market trends.
The edible prawns market is witnessing several key trends that are shaping its future trajectory. One of the most prominent trends is the growing consumer preference for sustainably sourced and ethically farmed prawns. This shift is largely driven by concerns over overfishing, environmental impact, and the desire for transparency in the seafood supply chain. Consumers, especially millennials and Gen Z, are increasingly seeking products that align with their values, including sustainability and traceability. In response, companies are investing in certifications such as the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) to meet this demand.Another important trend is the increasing popularity of plant-based and alternative protein sources. As part of the broader movement toward plant-based diets, some consumers are turning to plant-based prawns or other seafood alternatives. However, despite this trend, traditional prawns continue to dominate the market due to their established consumer base and unique taste profile. This represents both a challenge and an opportunity for the edible prawns industry to innovate and diversify its offerings, ensuring that it remains relevant in a rapidly evolving food landscape.The growing global demand for ready-to-cook and convenient food products is also creating significant opportunities in the edible prawns market. Consumers are increasingly seeking meal solutions that offer convenience without compromising on quality or nutrition. This demand for ready-to-eat and pre-packaged prawns presents an opportunity for manufacturers to develop products that meet these evolving consumer preferences. Additionally, advancements in cold chain logistics and packaging technology are improving the distribution and shelf life of frozen prawns, further boosting the market potential.
1. What are the key drivers of the edible prawns market growth?
The growth of the edible prawns market is driven by rising consumer demand for healthy protein, increasing popularity of seafood-based dishes, and a growing preference for sustainable sourcing practices.
2. How are supermarkets contributing to the edible prawns market?
Supermarkets play a significant role in distributing prawns to consumers, offering convenient access to fresh and frozen prawns through both physical stores and online platforms.
3. Why are restaurants a major market for edible prawns?
Restaurants are a key consumer of prawns due to their versatility in a wide range of dishes, catering to health-conscious diners and those seeking seafood-based cuisine.
4. What factors influence household consumption of prawns?
Household consumption is driven by the growing interest in home cooking, the nutritional benefits of prawns, and the availability of convenient, ready-to-cook options.
5. What does the 'Others' segment of the edible prawns market include?
The 'Others' segment includes niche markets such as food processors, pet food manufacturers, and pharmaceuticals, as well as alternative prawn-based products.
6. How is sustainability affecting the edible prawns industry?
Sustainability is becoming a major concern, with consumers demanding ethically farmed and sustainably sourced prawns, leading to the adoption of certifications like MSC and ASC.
7. What are the emerging trends in the edible prawns market?
Key trends include growing consumer preference for sustainable seafood, the rise of plant-based alternatives, and increasing demand for ready-to-cook and convenient prawn products.
8. How is the rise of e-commerce influencing the edible prawns market?
Online shopping and home delivery services are expanding the reach of edible prawns, allowing consumers to conveniently purchase them from supermarkets or specialty seafood stores.
9. Are there any health benefits associated with edible prawns?
Prawns are rich in protein, omega-3 fatty acids, and essential nutrients, making them a healthy addition to a balanced diet.
10. What are the key opportunities for growth in the edible prawns market?
Opportunities include the development of innovative prawn products, expansion into new markets, and the increasing demand for sustainably sourced prawns and ready-to-eat solutions.
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