Shapewear for Women Market size was valued at USD 3.50 Billion in 2022 and is projected to reach USD 6.00 Billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030.
Revealing Regional Trends in the Women’s Shapewear Market: Insights Across Continents
The women’s shapewear market has witnessed substantial growth, driven by rising fashion consciousness and the demand for comfortable yet flattering undergarments. Recent research indicates the global shapewear market is expected to exceed $5 billion by 2026, with distinct trends emerging in various regions.
In North America, the shapewear trend is heavily influenced by the **body positivity movement**. Brands like Spanx and Skims have set the tone by offering sizes from petites to plus sizes. Statistics show that 60% of U.S. women have purchased shapewear in the last year.
Focus on inclusivity and diverse body shapes
Predominance of light to moderate compression
European markets such as France and Italy prioritize **luxury and quality**. Consumers appreciate shapewear that combines style with functionality. Reports suggest that Europe's market is growing at a rate of **8% annually**.
Emphasis on high-quality fabrics such as lace and silk
Trend towards eco-friendly materials
The Asia-Pacific region showcases a vibrant **youth culture** that seeks innovative styles. Countries like China and India are experiencing rapid growth in demand, with sales expected to increase by **12%** in the next five years.
Preference for stylish and trendy designs
Emergence of online shopping as a significant channel
In Latin America, affordability is key. The market is characterized by brands offering cost-effective shapewear that doesn’t compromise on quality.
Focus on breathable fabrics for hot climates
Rise in local brands catering to specific regional needs
The Middle East is seeing a shift in consumer behavior as young women increasingly embrace shapewear for both cultural and fashion reasons. Concepts of modesty are intersecting with modern fashion trends.
Adaptation of shapewear to local tastes and cultural sensitivities
Increase in e-commerce penetration
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Spanx
Triumph International
Wacoal
Wolford AG
Yummie
VF Corporation
Maidenform
HanesBrands
Leonisa
Shapeez
Miraclesuit
Commando
Ann Chery
Your Contour
Segmentation analysis involves dividing the market into distinct groups based on certain criteria, such as type and application. This helps in understanding the market dynamics, targeting specific customer groups, and devising tailored marketing strategies.
Medical Use
Athletic Use
Others
Online Sales
Offline Sales
North America (United States, North America and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Shapewear for Women Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Shapewear for Women Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Shapewear for Women Market , By Product
6. Shapewear for Women Market , By Application
7. Shapewear for Women Market , By Geography
North America
Europe
Asia Pacific
Rest of the World
8. Shapewear for Women Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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