I graduated from the University of Gondar with a degree in Film and TV Production. During my studies, I wrote and directed several short films, which helped me sharpen my storytelling skills and develop a unique visual style that balances creativity with technical craft.

After graduating, I began my professional journey at Meedo Records as a social media manager, where I focused on digital strategy, content planning, and audience engagement. I then joined Lynix Media Solution as a videographer, creating engaging YouTube and TikTok videos that captured brand stories and digital trends.

I’ve also worked as a photographer and videographer for various live events, building experience in capturing spontaneous moments and crafting compelling visual narratives.

Currently, I work at Spotlight Ethiopia Agency as a content creator, where I lead and contribute to a wide range of digital projects. From campaign videos and product shoots to social media content and creative direction, I am actively involved in shaping content that connects with diverse audiences across platforms.

My journey across film, photography, and digital media is fueled by a deep passion for visual storytelling. With experience in directing, editing, cinematography, scriptwriting, and content creation, I strive to produce impactful and memorable work that speaks to the heart and reflects the culture around me.