Keynote

Keynote: (ROI) Truth to Power: Measuring & Talking About What Matters

Speaker: Mary Ellen Bates

Time: 8:30-10:00 am on Friday, October 12, 2018

Effectively communicating the true return on investment for information services means more than just counting hours saved or searches conducted. In order to convey the true ROI of your information center, you have to understand what matters most to the people who matter the most. Mary Ellen offers new approaches for identifying WHY you are doing what you do and what impact that has on your organization’s most important goals.

Biography

Mary Ellen Bates is the principal of Bates Information Services (BatesInfo.com), an information consultancy based in Boulder, Colorado. Her business focuses on supporting better business decisions with better information, and providing fresh perspectives to info pros through her writing and speaking. She is the author of seven books and hundreds of articles and white papers on the information industry, and has keynoted at info pro conferences around the world. She received her MLIS from the University of California Berkeley, and worked in special libraries and information centers for a dozen years before starting her business in 1991. She is an active volunteer with the Association of Independent Information Professionals and the Special Libraries Association.

Publications

Bates ME. Introvert’s guide to going F2F and Surviving. AIIP Connections. March 2018: 14-15. https://www.batesinfo.com/wp-content/uploads/2018/03/Coachs-Corner-2018-03.pdf

Bates ME. 400 hours to profitability. AIIP Connections. December 2017: 19-20. https://www.batesinfo.com/wp-content/uploads/2018/02/Coachs-Corner-2017-12.pdf

Bates ME. Marketing with vignettes. AIIP Connections. June 2017: 16. https://www.batesinfo.com/wp-content/uploads/2018/02/Coachs-Corner-2017-06.pdf

Bates ME. Picture this: Challenges of video content and searchability. Online Searcher. May/June 2017: 72.

Bates ME. What’s ‘research’ anyway? Online Searcher. March/April 2017: 72.

Bates ME. The Reluctant Entrepreneur: Making a Living Doing What You Love. Niwot Press. 2014.

Bates ME. Super Searches Cover the World (Super Searchers series). Ed R Basch. Information Today. 2001.