Marketing Program

What is marketing?  

The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” With a BBA in marketing, you’ll be prepared to help companies elevate their messages in today’s crowded and noisy marketplace.

With your Davenport BBA in marketing in hand, you’ll have business and marketing skills you can put to work immediately in your career in marketing. And since Davenport’s degree in marketing was developed with input from industry leaders, you can be sure you’re equipped with the knowledge and insights that today’s employers demand.