Project Management
Managing lots of moving parts on large projects and communicating across various departments. Meredith's role includes maintaining branding consistent, projecting deadlines, working with stakeholders, and all vendors to move projects forward.
The Orchard Corporate Site (WIP)
Issue | Confusing flow, gives away too much competitive information, needs constant updates/maintenance, terribly glitchy due to old language plug-in
Resolution | Completely redesign to meet latest brand strategy, focus on main use-cases (login), keep brand identity vague with emphasis on socials and in-person events
Team Involved | Product, IT Security, Human Resources, Developer (Contractor), Design, Marketing, Strategy, Leadership
Software | Figma, WordPress
Product Launch OrchardGo
The Orchard's mobile analytics app, OrchardGo, launched in 2019 including fan data and public data which allows The Orchard clients to view information like streaming information across top platforms as well as social media data.
The launch, led by The Orchard' Brand Marketing team included:
Client Newsletters (translated and localized per region)
Product Launch Video (below)
Video - Used in press, and socials.
Digital Advertising
Social Launch
Website - Also used as a landing page for download stores.
The Daily Rind Blog
Issue | Very outdated website. No longer fit brand identity. Confusing to use.
Resolution | Completely redesign to bring the page into modern age, reorganize navigation to prioritize artists/labels and marketing strategy.
Teams Involved | IT Security, Developer (Contractor), Design, Marketing, Leadership
Software | Figma, WordPress
