Project Management

Every brand is unique in its goals and audience. Determining the brand strategy is essential to all decisions to further the goals of the business.  The brand will remain consistent as long as it is always true to the central story.

Developing the brand story should be an in-depth conversation across internal stakeholders, clients, and backed by market data. 

Alongside M&A and Business Solutions teams I oversee the communications necessary to onboard new businesses & clients through client newsletters, webinars, brand mergers, and social support.