PUBLICATIONS
"Multichannel Effects of Mobile Infeed Advertising", with Yiyi Li and Eric (Er) Fang (forthcoming), Journal of Marketing
“Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels”, with Beibei Dong, Eric (Er) Fang, and Minxue Huang (2024), Journal of Marketing
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons”, with Eric (Er) Fang, Beibei Dong, and Fengyan Cai (2023), Journal of Marketing
“The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms”, with Eric (Er) Fang, Jongkuk Lee, and Xiaoling Li (2021), Information Systems Research
“Manufactured Opinions: The Effect of Product Review Manipulations on Consumer Response and Product Sales”, with Ling Peng and Geng Cui (2018), Journal of Business Research
AWARDS AND HONORS
Faculty Outstanding Teaching Award, University of Hong Kong, 2023
UG Teaching Reward, University of Hong Kong, 2020,2021,2022
List of Teachers Ranked as Excellence, University of Illinois, Urbana-Champaign, 2019
Jones M. Fellowship, University of Illinois at Urbana-Champaign, 2014-2019
Postgraduate Studentship, Lingnan University, Hong Kong, 2012-2014
Best Paper Award, 10th Annual Conference of China Marketing Science, Beijing, 2013
