Hi, I am Mengzhou (Austin) Zhuang

Hi there,

I’m Mengzhou, also go by Austin. I am now serving as an assistant professor of Marketing at the University of Hong Kong.

Broadly, I study digital advertising and multi-/omni-channel marketing strategy. My primary research focuses include omnichannel strategy, online advertising, pricing strategy, and online reviews. As an addicted online shopper and a deal engineer, I am always fascinated by the phenomena that I encounter when searching for the best deal. Through research, I hope I can learn the balance between buyers and sellers so that every party enjoys the process of creating and consuming.

Apart from my professional life, I have multiple identities: photographer, traveler, baller, cat lover, cook, craft beer reviewer, and guitarist. I have a wide taste in music and sports. One of my recent favorite photos is the one I took for the Russian postrock band April Rain@B10 live!

Feel free to check out my research, photos, and guitar covers! 

You could reach out to me at mengzhouzhuang[at]gmail[dot]com