Advertising generates a high volume of data. Publishers, agencies and advertisers have more data than they can handle : financial data, inventory, audiences, reporting data.

How to manage them efficiently and extract the value out of them ? Dashboarding is the first step of "maturity" for a data driven company

Each usage of a dashboard needs different solution (internal/external ; raw/processed data,..), we can advice and implement an efficient solution.

We use cloud tools to build robust solutions that automates your data processing.

An example ? Send spotlists from different saleshouses to a mediadata email address, and receive a nice dynamic report of your advertising campaign, within 2 minutes

Third layer of data maturity is use the data to forecast/optimise business outcomes. Machine learnign algorithms can be written. Or naive approach : advanced calculations also model the reality and give clear insights about what is needs to be done.

We are also provide MMM via our platform Lykta.be