Embedded Files
Can Design
Plan
Final Design
When designing my can I need to incorporate the name of the drink and the slogan. I thought the slogan would be a good thing to add to ensure people get familiar with the branding of the drink. The fruits show the audience that it is a fruity drink and allow them to imagine what the drink will taste like before tasting it. The name of the drink is in bold to ensure people are aware of the drink name so they can spread the word about it.
Billboard
Plan
Final Design
I created by billboard on Canva. This platform allowed me to create my billboard with ease. I was able to generate a picture of the can and add a variety of fonts to the design to ensure the billboard is eye catching and interesting to look at. The billboard has been created to interest the audience and make them feel excited and intrigued by the drink. I added the companies social medias in the corner to allow people the chance to follow us and boost our social media engagement.
Magazine Advertisement
Plan
Final Design
This is the final design for my magazine advert. I created this on Canva to keep the consistency throughout my work and ensure the style was similar. For this one I wanted the drink to be the focal point so I made the background darker to ensure the audiences focus was on the drink. I think this helped the drink feel more exciting. I kept the plane in the background to ensure consistency throughout my adverts and ensure the audience understand the theme I am going for without having to see the other adverts.
Video Advertisement
This is my video advert. I ensured I incorporated the codes and conventions of other video adverts I had researched to ensure the advert was interesting and enjoyable for the audience. I added a song by Taylor Swift in the background of the advert. I did this because she is a very popular artist so by having her song in the advert it opens the advert up to her audience. The song is called 'Pairs'. I chose this song because the landmarks shown in the advert are in Paris and I felt the beat reflected the fun and upbeat feel to the advert. When planning for my advert I chose to add fast paced, moving images to keep the audience attention. I wanted to switch up the scenes and the length of the scenes and in doing this allowed me to reinforce my theme of travel. It also allowed me to use images from other places to show a wider variety of travel. I ensured to have the can in the video multiple times to remind people of the can and the design. This is something I found was an important part of other companies adverts and was something that did well with the audience. The actresses wore casual clothing to allow the audience to relate to them. This is something I felt would benefit the advert and allow the audience to connect to the characters in the advert. I added a bit at the end to show a close up of the bottle design as a whole. I voiced over the top to tell the audience to name of the drink and the slogan. This is so they can assosicate the two and ensure it sticks in their heads. Overall, I think the advert went well and shows the drink off well.
Questionnaire results
I put out a questionnaire to see what people thought about the advert. I asked about aspects such as consistency, the choice of theme, and if the advert made them want to purchase the drink.
This question highlights the billboard advert to the audience. I needed to ensure that the advert was doing the intended purpose and wanted feedback on what went well. The feedback showed that the colours and text were a good choice and the structure of the billboard was a positive way of advertising the drink.
The magazine advert shows that people rate the advert, on average, a 9.43/10. This shows that the advert is good and reflects the drink well. The feedback from this question shows that the smaller details I added worked well and fits the theme. The plane background works well and reminds the audience of the theme.
Similarly to the magazine advert, the video was rated a 9.43/10. This shows that the audience is happy with all the adverts. The responses from the video advert were positive. Being described as 'Fun and casual' means the audience got the themes and goals I set out for the advert. The ending transition was changed to a more direct cut. It, originally, was a slow transition. I think this change allowed the ending to be clear and catch the attention of the audience with the sudden change. I think the advert benefitted from this feedback and will be better reflected when it comes to advertising to the target audience.
All the responses to my theme were either good or very good. This shows me that I picked a relevant and interesting theme that appeals to the audience. This is something the client asked for meaning I am meeting the brief. In the additional information someone stated the theme was easy to follow and can be identified in all adverts. This is something I felt was important to ensure the audience kept the impression of the advert and could eaisly identify the drink in other aspects of advertising.
The theme consistency is something important to me and the client. These rated, mostly, very good. This shows the theme could be identified across all adverts. The feedback clearly states what the participents felt the theme was without being told and they could easily identify it which shows I completed my goal.
This question allowed me to understand if the adverts worked. Based on the results, it did. The majority of people stated that each advert did make them want to buy the drink. This shows I successfully created and designed each advert and allowed the audience to feel compelled to purchase the drink.
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