Task 4

Roles in Advertising

Graphic Designer

Definition: Graphic designers will help produce visuals to easily communicate ideas. They use software such as photoshop to create things such as logos, posters and websites.
Skills: To have this job you must have sufficient skills in IT and be very creative; a lot of the job is creating new ideas for companies meaning if you are not good at coming up with new ideas you will struggle.
Typical day: A typical day as a graphic designer includes creating art, communicating with clients, research and editing.

Social Media Coordinator

Definition: A social media coordinator is in control of a companies social media accounts. They ensure that all their social media accounts are saying the same thing and are making sure they have as much content as possible.
Skills: They need to be able to use and understand a variety of different social media accounts. They also need to be good at understanding and listening to people as a big part of their job would be to get feedback from their target audience on what they like and what they do not.
Typical day: Social media coordinators would have to communicate with customers and reply to comments if applicable, staying up-to-date with social media trends and shifts in interests, researching their target audience and what they are doing and developing new and creative ideas to get their brand out there.

Events Planner

Definition: They plan and produce in-person events for a brand to promote a new product or the launch of a new range.
Skills: They need to be good at commuication as they will need to be in contact with lots of people to ensure the event goes smoothly and all the people being hired are there and available for the right time and date. They also need to be organised as planning an event means they need to make sure the things like the venue, decorator, staff, and more are in the right place and doing their job correctly.
Typical day: They will come up with new and interesting event concepts and find new venues for brands to use for their events. They will need to be in constant communication with companies on the upcoming events they have to ensure everything is up-to-date and they have all the correct information for their role in the event.

Market Researcher

Definition: They research their companies target audience. They look at secondary data about what has gone well for other people with similar products. They also do primary research into their target audience and how they feel about their future products.
Skills: They need to be able to conduct research both online and in person, they need to be able to speak to people and take on board what they are saying so they can help their company move forward and progress in a positive way.
Typical day: They will spend a lot of their day researching and communicating the feedback to the company so they know how to proceed.

Production Manager

Definition: A production manager has a big span of control over the production. They oversee lots of aspects and make sure everything and everyone is working as they should.
Skills: They need to be able to clearly communicate their needs and wants from their teams. They must be organised; they are in charge of a lot of people so being on top of everything is a key part of their job to make sure everything is running smoothly.
Typical day: They will need to be checking in on all their teams to see what they are doing and making sure they are on track to finish within the time constraints.

Bibliogaphy

Examples:

Graphic Designer:

Social media coordinator:

Events planner:

Market researcher:

Production manager:

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