Strengths

• The product itself solved a problem many people care about becoming a business opportunity — the market needed a much simpler design tool
• Its primary differentiator is that it began as a web application. Historically, design tools were downloaded as desktop applications
• Profitable
• Easy school sign-in and verification - students just need to enter their school email address
• Set up your classroom space, invite students, and manage lessons, activities, or projects, all in one place
• Share and review work between Google Classroom, Microsoft Teams, as well as share assignments for students to complete
• Can be used on iOS and Android
• Anyone can be a designer - You don’t need to be a skilled designer to start or know anything about design
• Simple to use and user friendly - From the layout of the platform to guided templates, basically a drag and drop design platform
• It is budget-friendly -You can use the limited free option, or the Pro option at $12,99 dollars per month (price according to date 21 September 2020)
• Can choose from a variety of templates - correct sizing for other online platforms; YouTube thumbnails, Instagram stories etc.
• Templates are customizable - You can also create your own designs
• Stock photography usage - You don’t need to pay for a stock photography account as well
• Team access - share and collaborate with team members
• Free tutorials, courses, and guides

Opportunities

• Continue to focus on ways visual learners can benefit from design software, and
• Promote to educators the use of design tools, and the positive learning implications of visualization and comprehension.
• Marketing the power of an image or an infographic that presents information systematically
• Canva button - see video below - enables you to bring the Canva experience right inside your own platform
• Continued growth through increasing users
• New technologies and technological advancement - new tools, templates, designs, and apps
• Strategic acquisitions and mergers
• Continued and increased collaboration and partnerships with education

Threats

• Competition, from both other free design platforms, and sites that offer more advanced features and create totally tailored assets from scratch
• Security concerns - safeguarding of design trademarks and IP
• Design professionals and larger companies who need greater control over their content in terms of consistency and IP may look elsewhere, so they can own the IP
• Disruptive new technologies