As a Digital and SEO Manager for Automeshstore.com and Fitnessastore.com, I have been leading the digital marketing and SEO strategies for both websites to enhance their online presence, increase traffic, and boost conversions.
At Automeshstore.com, a platform focused on car accessories, my key responsibilities involve:
SEO Management: I implement on-page and off-page SEO techniques, optimizing content, meta tags, URLs, and images to rank higher on search engines. I focus on keyword research tailored to automotive accessories and trends, ensuring that the website ranks for high-intent keywords.
Content Strategy: I guide the content team in creating blog posts, product descriptions, and landing pages that attract organic traffic and engage the target audience.
Ecommerce Optimization: Working closely with the development team, I enhance the site’s performance by optimizing page load speeds, mobile responsiveness, and user experience.
Paid Advertising Campaigns: I manage Google Ads and social media ad campaigns to drive immediate traffic and revenue, ensuring they align with our organic SEO efforts for holistic growth.
Data Analytics: I track performance using tools like Google Analytics and SEMrush, providing actionable insights to improve sales funnels and user engagement.
For Fitnessastore.com, a health and fitness-focused ecommerce store, my role includes:
Comprehensive SEO Strategy: I have developed and executed an SEO plan focused on the health and fitness niche, optimizing keywords related to workout equipment, supplements, and wellness products. I perform regular audits to ensure the website stays competitive in search rankings.
Content Development: I collaborate with fitness experts and writers to create high-quality, informative content, including blog posts, workout guides, and product reviews that attract organic traffic and convert visitors into buyers.
Social Media and Influencer Marketing: I oversee social media marketing strategies and collaborate with fitness influencers to grow brand awareness and engage with the community on platforms like Instagram and Facebook.
Conversion Rate Optimization (CRO): I continuously work to optimize the customer journey from landing pages to checkout, improving the user experience and minimizing bounce rates, resulting in higher conversion rates.
In both roles, I use advanced SEO tools such as SEMrush, Moz, Screaming Frog, and Google Search Console to audit and improve site performance, driving significant growth in traffic and conversions over time. This experience has strengthened my expertise in managing ecommerce stores and implementing effective digital marketing strategies that deliver measurable results.
Besides working for iKitchencart.com, I have also been working for Petbuycart.com, Bestplumbing.com, and many other websites.