My role as the Digital and SEO Manager for Neonmartbd.com involves implementing a range of digital marketing strategies tailored to the local market in Bangladesh.
At Neonmartbd.com, my work focuses on driving local traffic and increasing brand visibility within Bangladesh’s competitive ecommerce space. Here are the key aspects of my role:
Local SEO Optimization: I have tailored the SEO strategy to target local search terms relevant to Neonmartbd’s products, ensuring higher visibility in regional search results. This includes optimizing Google My Business (GMB) listings and implementing location-specific keywords.
Content Creation & Localization: I manage content creation that resonates with the local audience, including blog posts, product descriptions, and promotional content. I ensure all content is optimized for search engines while being culturally relevant to the local market.
Social Media Marketing: I oversee social media campaigns across platforms like Facebook, which is highly popular in Bangladesh. My strategies include engaging content, local influencer partnerships, and paid ad campaigns to drive traffic to the website.
Email Marketing & Retargeting: I develop email campaigns targeting both new and returning customers, focusing on product promotions, discounts, and personalized recommendations to increase customer retention and sales.
Data-Driven Strategy: I regularly analyze site traffic and user behavior through tools like Google Analytics and local SEO tools. These insights help refine our marketing strategies, optimize the customer journey, and improve conversion rates.
Through my work with Neonmartbd.com, I am helping the business establish a strong foothold in the local ecommerce market by using effective SEO, content marketing, and digital strategies tailored to local preferences and consumer behavior.