LESSON 1. DEFINITION OF TREND
LESSON 1. DEFINITION OF TREND
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Hello! Today is your first step closer to complete this module. Read comprehensively all the lessons for you to easily answer the activities given. You can now start. Our environment plays an important role of who we were yesterday, who we are today, and who we will be in the future. Nowadays, we cannot determine what lies ahead of us as we live in this world full of uncertainty, but we all know that we are going to that direction. Few go straight, but some of us go upward; others go downward while others go upward and downward without consistency. These are true to our lives. The moment you step into a minefield of potential confusion; you are exercising trends without noticing it. What are the latest models of cell phones today? What are the hottest news today about celebrities? What are the trending dance moves or tag lines? What is the latest and updated online game? Are you concern about what type of business boomed today? Unsurprisingly, trends are about us: how do we behave, what we want, and how do we view the world around us.
This is the trend of our existence in this world. But, what is trend?
Learning Outcome:
Learning Outcome:
At the end of this lesson, the learners will be able to define the following:
a. Trend
b. Megatrend
c. Microtrend
In 1985, American Heritage Dictionary defines trend as a direction of movement, as "the trend of a line," or the movement in a specified direction, as in "the prevailing wind trends east-northeast." Hence, a trend is the general direction or tendency in which is going to move, develop or change.
The way of doing new things of an individual, group or societal approach then followed by many people is called as trend. It has ability to influence or even direct people to adapt, accept and follow what is new. Also, trends tend to shift peoples’ needs and wants as it distracts the present trends then proposed new ones in the form of innovations (to be discussed in the proceeding part)
Introduction
Introduction
Trend is a continuous development towards something new or different. It simply reflects on what seems to be going around at any given time. Sanders, Soper and Rotwell (2009) define trend as a ―"recurrent phenomenon that takes place over time and gives rise to speculation on the future." It can be in any area and doesn’t only reflect fashion, pop culture and entertainment, but to all dimensions. It could be socio-cultural, economic and/or political dimensions. Moreover, it is a change evidenced by a rise or fall of variables when measured between at least two points over time (Gordon, 2008). Thus, a trend is a sequential pattern of change in recorded data.
Two Types of Trends
Two Types of Trends
Megatrends and the microtrends are the two types of trend. Megatrends are those larger patterns of broad trends that reshape and transform our lives while microtrends is the advocate localization as opposed to globalization. It recognizes that people and communities have never been more refined and more conversant about the choices they make in their everyday lives.
Below is an example of Megatrends:
A microtrend is a fad that experiences a sudden rise in popularity before quickly fading away. Microtrends can often start on platforms like TikTok, where popular creators start them and they quickly become prominent.
References: DepED, Republic of the Philippines
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., stories, songs, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.
References: DepED, Republic of the Philippines
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., stories, songs, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.
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