Selected Publications
Myoung-Jin Chae, Molan Kim* (2025), “Too Human to Trust? How AI Human-Likeness and Context Orientation Shape Consumer Preferences in Premium High-Tech Markets", Forthcoming at Journal of Retailing and Consumer Services
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2025), “The Effects of “Real-Time” Social Media Messages on Consumer Engagement" Journal of Business Research
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2024), “Mobile Content: Understanding Drivers of Engagement by Screen,” Journal of Interactive Marketing
Myoung-Jin Chae, Yanghee Kim, Taewoo Roh* (2024), “Consumers’ Attention, Experience, and Action to Organic Consumption: The Moderating Role of Anticipated Pride and Moral Obligation,” Journal of Retailing and Consumer Services
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2023), “Mobile content: Understanding Drivers of Engagement by Screen,” in A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. American Marketing Association, (AMA Summer Academic Conference Proceedings; vol.34)
Myoung-Jin Chae* (2022), “Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic,” Asian Journal of Business Environment
Myoung-Jin Chae* (2022), “A Study of US Residents’ Donation Intentions During the Covid-19 Pandemic,” The Journal of Humanities and Social Science
Myoung-Jin Chae* (2022), “Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior,” Journal of Distribution Science
Myoung-Jin Chae* (2021), “Effects of the Covid-19 pandemic on Sustainable Consumption,” Social Behavior and Personality
Myoung-Jin Chae* (2021), “Drivers of Consumer Engagement via Diverse Calls to Action in CSR Messages in Social Media,” Sustainability
Working Papers
“Engaging for Public Good: Key Content Drivers of Prosocial Message Engagement on Social Media” (with Omar Rodriguez-Vila and Sundar Bharadwaj), Preparing for resubmission at the Journal of Public Policy & Marketing
“The Interplay of Issues and Identity: Unpacking Sociodemographic Impacts on Sociopolitical Consumerism,” (with Yanghee Kim and Taewoo Roh), Under review at Journal of Retailing and Consumer Services
“Does Generative AI Adoption Lead to Greater OTT Content Consumption? A Perspective on Digital Immersion and Cross-Media Complementarity” (with Molan Kim), Preparing for journal submission
Work in Progress
“Trust Dimensions of AI Assistants”
“AI Interventions and Alcohol Consumption”
“Gendered AI and Perceived Performance”
“AI Anthropomorphism and Service Failure”
“Effects of Message Frame on Vaccine Efficacy”
*Corresponding author