Selected Publications
Shakhzod Uktam Ugli Akhmedov, Molan Kim*, and Myoung-Jin Chae (2027, online first), “When AI wears a face: How AI appearance shapes intentionality attributions in service success and failure,” Journal of Retailing and Consumer Services
Molan Kim, Myoung-Jin Chae* (2026), “How Emerging Digital Technologies Shape OTT Engagement: The Roles of Short-Form Media, Generative AI, and Consumer Innovativeness,” Korean Corporation Management Review
Myoung-Jin Chae, Molan Kim* (2026), “Too Human to Trust? How AI Human-Likeness and Context Orientation Shape Consumer Preferences in Premium High-Tech Markets", Journal of Retailing and Consumer Services
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2025), “The Effects of “Real-Time” Social Media Messages on Consumer Engagement" Journal of Business Research
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2024), “Mobile Content: Understanding Drivers of Engagement by Screen,” Journal of Interactive Marketing
Myoung-Jin Chae, Yanghee Kim, Taewoo Roh* (2024), “Consumers’ Attention, Experience, and Action to Organic Consumption: The Moderating Role of Anticipated Pride and Moral Obligation,” Journal of Retailing and Consumer Services
Myoung-Jin Chae*, Omar Rodriguez-Vila, and Sundar Bharadwaj (2023), “Mobile content: Understanding Drivers of Engagement by Screen,” in A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. American Marketing Association, (AMA Summer Academic Conference Proceedings; vol.34)
Myoung-Jin Chae* (2022), “Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic,” Asian Journal of Business Environment
Myoung-Jin Chae* (2022), “A Study of US Residents’ Donation Intentions During the Covid-19 Pandemic,” The Journal of Humanities and Social Science
Myoung-Jin Chae* (2022), “Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior,” Journal of Distribution Science
Myoung-Jin Chae* (2021), “Effects of the Covid-19 pandemic on Sustainable Consumption,” Social Behavior and Personality
Myoung-Jin Chae* (2021), “Drivers of Consumer Engagement via Diverse Calls to Action in CSR Messages in Social Media,” Sustainability
Working Papers
"Can AI Persuade Me to Drink Less?" (with Hyerim Jo and Masahiro Yamamoto), In progress at SSCI Journal
"From Gender to Gendered Selves", In progress at SSCI Journal
"Designing Persuasitve AI Communication" (with Hyerim Jo and Masahiro Yamamoto), In progress at SSCI Journal
"When Chatbot Service Outcomes Matter More" (with Molan Kim and Shakhzod Akhmedov), In progress at SSCI Journal
“When Technology Meets Romance” (with Molan Kim), In progress at SSCI Journal
"AI delegation Frontier", In Progress at SSCI Journal
Work in Progress (includes but not limited to:)
“Engaging for Public Good” (with Dionne Nickerson, Omar Rodriguez-Vila and Sundar Bharadwaj)
“Trust Dimensions of AI Assistants”
“AI Interventions and Health Recommendation”
“Gendered AI and Perceived Performance”
"Emerging Technology in Marketplace"
"Emerging Technology in Luxury Marketing"
"Social Movements and Sociopolitical Consumerism"
"Conversational AI and Consumer Decisions"
*Corresponding author