Hello! I'm Marselia, PhD Candidate in the Department of Management at ESSEC Business School, France.

My research examines the dynamics around the making and unmaking of markets. Faced with mounting social and environmental pressures, actors —organizations, social movements, or entrepreneurs— rise to challenge deeply entrenched structures, relationships, and practices in markets for goods and services long embedded in our social and organizational lives. I study such actors' attempts to build entirely new markets for alternatives, transform incumbents, or promote market-eschewing production or consumption practices as moral solutions, as well as the forces that enable or obstruct their efforts. 

I'm passionate about qualitative research methods and help co-organize the Ethnography Atelier, a collaborative space that promotes ethnographic and other qualitative research in work and organizations. 

Before academia, I was based in Singapore and London and worked in market research, consulting, and competitive intelligence as research specialist and team manager for clients in pharma-biotech, medical devices, and healthcare sectors. I hold an MSc in Global Health Policy from the London School of Economics and Political Science and a Bachelor's in Business Management from Singapore Management University. I'm originally from Jakarta, Indonesia, and am a first-generation university graduate and immigrant.

Feel free to explore this website to learn more about my work, or drop me an email at marselia.tan@essec.edu.