MIRINDA #RELEASE THE PRESSURE

Summer is about to come and Mirinda is already in the market with its new ad. Rumbling in the ears "The work, the work, the work", BBDO's mission to "Create Acts, not Ads" is resonating in high frequency in the new Mirinda campaign #Releas the pressure, conceptualized by BBDO. The ad starts with open letters to the parents where teens of 14-15 years are actually trying to confess their perception, their turbulence which goes on day in and day out during exam sessions. They don't like being compared to someone else, they feel uncomfortable when their parents build on them heaps of expectations. When parents comes to know about this, they feel the pain of their own kids. And BBDO successfully conduces the message through this ad "Release the pressure". Where would you place yourself in this ad, with whom would you impersonate yourself? Would you try to change your behavior as a parent or would you go back to your bygone childhood days where you felt the same way? Find it out yourself ......

#MARKHEMIST Dated: 24/2/2017