The global manicure service market was valued at approximately USD 11.3 billion in 2024 and is projected to reach USD 18.7 billion by 2032, growing at a CAGR of 6.1% during the forecast period. This robust growth trajectory is driven by rising consumer awareness of personal grooming, the growing influence of social media beauty standards, and a surge in disposable income, particularly among urban and working women. Additionally, the expansion of wellness and self-care as a lifestyle trend has substantially increased demand for premium and personalized nail care services.
Technological integration, such as the use of AI in appointment scheduling and virtual try-on apps, as well as new product formulations like long-lasting gel and breathable polishes, has also enhanced consumer experiences. Key trends shaping the market include the rise of eco-friendly salons, demand for non-toxic and cruelty-free products, and increased adoption of subscription-based models in urban centers.
Geographically, North America and Europe currently dominate the market due to well-established salon networks and high per capita spending on beauty services. However, the Asia-Pacific region, led by China, India, and South Korea, is witnessing a rapid uptick due to the growing millennial population and proliferation of organized salon chains.
This segment includes basic manicures, gel manicures, acrylic manicures, and spa manicures. Basic manicures remain the most accessible option and are widely offered across salons and independent technicians, contributing to mass-market appeal. Gel manicures, known for their durability and quick drying time, are gaining popularity among busy professionals. Acrylic manicures, with customizable lengths and designs, appeal to the fashion-forward demographic. Spa manicures, often bundled with hand massages and exfoliation, cater to the premium market seeking holistic wellness experiences.
Manicure services are delivered through salon chains, independent nail bars, home service platforms, and spas/wellness centers. Salon chains such as The Nail Bar and Enrich Salon dominate urban markets through brand loyalty and standardized service quality. Independent nail bars provide flexibility and niche services, often focused on nail art and design. Home service platforms like Urban Company have surged post-pandemic, offering convenience and safety. Spas and wellness centers integrate nail services as part of their holistic wellness packages, appealing to the luxury segment.
The market caters to working professionals, teenagers, bridal clients, and male consumers. Working professionals drive demand for long-lasting and maintenance-free solutions like gel and acrylic nails. Teenagers favor vibrant colors and nail art influenced by social media trends. Bridal clients contribute to seasonal spikes in demand, especially in wedding-centric geographies. Male grooming, once niche, is gradually emerging as an area of interest, with premium salons offering tailored manicure packages for men focused on hygiene and grooming.
Pricing tiers include economy, mid-range, premium, and luxury services. Economy services, typically offered by local technicians or mobile services, cater to price-sensitive consumers. Mid-range salons offer a balance of affordability and quality, capturing the largest share of the market. Premium and luxury services are growing steadily, offering specialized treatments, organic products, and personalized consultations. High-income urban dwellers and celebrities increasingly favor these services, contributing significantly to brand equity and innovation funding in the market.
The manicure service industry is undergoing rapid transformation, driven by digitalization, material science, and consumer behavior changes. One of the most prominent innovations is the development of long-lasting, non-toxic nail polishes that are free from harmful chemicals like toluene, DBP, and formaldehyde. Brands such as Zoya and Ella+Mila are leading this eco-friendly charge, resonating with environmentally conscious consumers.
Technological advancements have also enabled the introduction of automated nail painting robots like Clockwork and AI-powered color consultation tools. These smart solutions improve precision and speed, reduce human error, and enhance customer satisfaction. Virtual reality (VR) and augmented reality (AR) are being used for virtual nail art try-ons, allowing clients to preview styles before application.
The industry is also witnessing collaborative ventures between salons and cosmetic brands to create exclusive nail polish lines and subscription boxes. For instance, OPI’s collaboration with salons to launch custom shades or nail art kits helps both entities gain market visibility and loyalty. Startups are developing water-permeable nail lacquers that cater to religious and medical needs, a previously underserved segment.
Additionally, the rise of manicure-on-demand apps is reshaping service accessibility. Platforms like Glamsquad and UrbanClap have gained traction by offering same-day or scheduled home visits, allowing professionals to reach clients beyond traditional salon hours. These innovations, coupled with smart marketing and client analytics, are fostering a tech-forward and customer-centric service ecosystem in the manicure industry.
Regal Nails Salon & Spa is a leading player with over 900 locations across the United States and Canada, mostly situated within Walmart stores. Known for its affordable pricing and convenient locations, the brand offers a wide range of manicure services including gel, acrylic, and deluxe spa options. Regal Nails focuses on scalability and accessibility, making nail care available to mass-market consumers.
MINILUXE, based in the United States, is revolutionizing the nail care industry through its emphasis on clean beauty, transparency, and highly trained staff. The company operates both physical salons and mobile services while also offering a proprietary range of nail polishes and tools. Its vertically integrated model ensures quality control and brand consistency, targeting wellness-focused millennials and Gen Z clients.
Olive & June has carved a niche in the premium segment by offering at-home manicure kits and virtual tutorials, in addition to salon services. The brand is known for its non-toxic formulations, trend-led collections, and collaborations with influencers. Olive & June blends product innovation with education, enabling customers to recreate salon-quality nails at home, thus extending its market reach.
Glosslab is a tech-enabled manicure chain with a strong presence in major metropolitan areas. It emphasizes hygiene, membership-based pricing, and digital bookings. Glosslab’s waterless manicures and on-trend nail designs appeal to urban professionals looking for quick and reliable services. Its recent expansion into new cities and investor funding underline its growth momentum.
The manicure service market, despite its growth, faces several structural and operational challenges. One key obstacle is the shortage of skilled technicians, particularly in developing countries, which affects service quality and scalability. To address this, industry players are investing in vocational training and partnerships with beauty schools.
Another critical issue is supply chain disruption of manicure-related products like gel polish, acetone, and UV lamps, often sourced from global suppliers. The pandemic exposed vulnerabilities in the supply chain, prompting a shift toward local sourcing and inventory optimization tools. Implementing real-time supply chain management systems can help mitigate future risks.
Pricing pressures remain another challenge, especially with the influx of unregulated home-based or freelance technicians offering services at significantly lower rates. Standardization, service certification, and branding can help regulated businesses differentiate themselves based on hygiene and product safety.
Additionally, regulatory compliance varies greatly by geography, affecting expansion plans and operational consistency. Countries like the U.S. have state-specific licensing for technicians, while emerging markets often lack such frameworks. A unified certification model or government-supported training programs could ensure industry-wide quality assurance.
The future of the manicure service market looks promising, with projected revenues expected to reach nearly USD 19 billion by 2032. The market is expected to benefit from continued urbanization, evolving fashion trends, and the growing inclusion of nail care in self-care routines. Consumer expectations are shifting toward more personalized, tech-integrated, and sustainable services, prompting innovation across the value chain.
The adoption of subscription models and AI-powered beauty tech is expected to grow, enabling recurring revenue streams and more efficient client relationship management. Mobile and home-based services will expand to semi-urban and tier-2 cities, democratizing access and contributing to decentralization of salon services. Moreover, male grooming and gender-neutral service menus are likely to open new customer demographics.
As environmental concerns continue to rise, biodegradable nail products and cruelty-free practices will become industry standards. Businesses that proactively adapt to regulatory changes and invest in workforce training will remain competitive. Strategic alliances, tech adoption, and sustainable practices will be the cornerstones of future growth in the manicure service market.
The primary growth drivers include rising disposable income, increasing consumer interest in personal grooming, the influence of beauty and fashion trends on social media, and growing demand for eco-friendly, non-toxic products.
North America and Europe currently lead the market due to high consumer spending on personal care services and established salon infrastructure, while Asia-Pacific is emerging rapidly due to its large millennial population and urbanization.
Technologies such as AI scheduling, AR-based nail previews, automated nail painting machines, and digital service platforms are transforming customer experiences and operational efficiency in the manicure service industry.
Leading players include Regal Nails, MINILUXE, Olive & June, and Glosslab. These companies focus on innovation, eco-conscious products, strategic locations, and expanding digital touchpoints.
Challenges include supply chain disruptions, technician shortages, regulatory inconsistencies, and pricing pressures from unregulated service providers. Addressing these through training, technology, and policy standardization is essential.