How Big is The Pizza Market?

IMARC Group, a leading market research company, has recently releases report titled “Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”The study provides a detailed analysis of the industry, including the global pizza market share, trends, Industry analysis, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market. The global pizza market size reached US$ 141.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 192.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028. 

What is Pizza?

Pizza, an Italian dish represented by its flavorful taste, consists of a round, flattened dough base made of wheat bread. This underside is topped with a savory mixture of cheese, meat, vegetables, and various seasonings. Typically cooked at high temperatures in a wood-fired oven, pizza is baked quickly. The process involves kneading fermented flour dough with yeast, shaping it into a pie, adding the sauce made from pureed tomatoes seasoned with spices, topping it with vegetables, and baking it. Pizza has become a popular choice for breakfast, lunch, dinner, or snacks, owing to its fast and convenient nature. Traditionally, this dish was served in wedges with a round shape. However, over time, it has evolved to take on several forms, including rectangular and square, while the toppings on the baked crust have also diversified.

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What are the growth prospects and trends in the Pizza Industry:

The increasing consumption of this dish in developing economies, on account of the emerging trend of Westernization leading to changes in consumer dietary patterns, is primarily driving the pizza market. Besides this, the escalating demand for ready-to-eat (RTE) and convenience foods among the working population, owing to their busy lifestyles, is further augmenting the market growth. Moreover, the growing popularity of online ordering through portals and mobile apps and the introduction of customized pizzas with innovative and exotic toppings and crust types are also catalyzing the global market.

Apart from this, the continual technological advancements, such as customer preference tracking analytics, robotic automation, ghost kitchens, and integrated third-party delivery systems, are acting as significant growth-inducing factors. Furthermore, the development of healthier variants, including vegan, low-calorie, and gluten-free, the rising marketing campaigns and strategies by the leading players, the inflating disposable income levels, and the expanding food and beverages (F&B) industry are expected to bolster the pizza market in the coming years. 

The report has segmented the market into the following categories:

Who are the key players in the Pizza Market?

• Boston Pizza

• California Pizza Kitchen Inc.

• CEC Entertainment LLC

• Chicago Pizza

• CICI ENTERPRISES LP

• Domino’s Pizza Inc.

• FAT Brands Inc.

• Godfather's Pizza

• MOD Super Fast Pizza LLC

• Papa Murphy’s International (Papa Murphy's Holdings, Inc.)

• PepsiCo Inc.

• Pizza Capers (Retail Food Group Limited)

• Pizza Ranch, etc. 

What is included in market segmentation?

Type Insights:

• Non-vegetarian Pizza

• Vegetarian Pizza

Crust Type Insights:

• Thick Crust

• Thin Crust

• Stuffed Crust

Distribution Channel Insights:

• Quick Service Restaurants (QSR)

• Full-Service Restaurants (FSR)

• Others

Breakup by Region:

• North America: (United States, Canada)

• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America: (Brazil, Mexico, Others)

• Middle East and Africa

Key highlights of the report:

• Market Performance (2017-2022)

• Market Outlook (2023- 2028)

• Porter's Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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