The latest research study “Media Monitoring Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that The global media monitoring tools market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.0 Billion by 2028, exhibiting a growth rate (CAGR) of 13% during 2023-2028.

Media monitoring tools refer to a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They comprise free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support. In addition, the solution aids in discovering essential consumer information and market trends, tracking brand awareness and reputation, and managing crises. As a result, these tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.

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Media Monitoring Tools Market Trends and Drivers:

The expanding media and entertainment sector and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are among the key elements stimulating the media monitoring tools market. Moreover, the rising digitalization levels are positively influencing the global market. Besides this, inflating utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another significant growth-inducing factor. Furthermore, the growing need for effective crisis management solutions that can provide an early indicator regarding the denigration of organizations and adverse reactions to overcome crisis circumstances effectively is also bolstering the market growth. Apart from this, the increasing integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are anticipated to fuel the media monitoring tools market over the forecasted period.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Who are the key players in the Media Monitoring Tools Market?

• Agility PR Solutions (Innodata Inc.)

• Brand24 Global Inc.

• Cision Ltd., Coosto

• Critical Mention Inc (Onclusive, Inc.)

• CyberAlert LLC

• Hootsuite, Meltwater (Meltwater Us Holdings Inc.)

• Oracle Corporation

• SemanticForce Inc.

• Sprinklr and YouScan.

The report has segmented the market on the basis of

Breakup by Component:

• Software

• Services

Breakup by Deployment:

• Cloud-based

• On-premises

Breakup by Type:

• Print Media Monitoring

• Social Media Monitoring

• Broadcast Media Monitoring

• Online Media Monitoring

• Others

Breakup by Enterprise Size:

• Small and Medium-sized Enterprises

• Large Enterprises

Breakup by Application:

• Customer Experience and PR Management

• Real-Time Analytics

• Content Management

• Digital Marketing and Sales Management

• Others

Breakup by Industry:

• BFSI

• Healthcare

• Media and Entertainment

• Retail and E-Commerce

• IT and Telecommunication

• Others

Breakup by Region:

• North America: (United States, Canada)

• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America: (Brazil, Mexico, Others)

• Middle East and Africa

Key highlights of the report:

• Market Performance

• Market Outlook

• Porter’s Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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