In-Game Advertising Market

As per the GMI Research's latest analysis, Global In-Game Advertising Market reveals that the market is slated to register a significant CAGR over the forecast period. This is majorly attributed to the rising usage of big data to personalize the experience of gamers with a brand, the strong demand for social and mobile gaming, and the high adoption of online promotional strategies by organizations.

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In-Game Advertising Market Dynamics (including market size, share, trends, growth, forecast, and industry analysis)

Key Drivers

The global in-game advertising market is predicted to witness an upsurge in demand during the forecast period due to the rising usage of big data to personalize the experience of gamers with a brand, the strong demand for social and mobile gaming, and the high adoption of online promotional strategies by organizations. Moreover, various advantages provided by in-game advertising, such as broad customer reach, decreased advertising expenses, easy configuration of advertisements in social gaming, and high return on investments, will further boost the growth of the in-game advertising market size.

The constantly growing smartphone sector, followed by the availability of free mobile games using in-game advertising for producing revenues, will further bolster the growth of the in-game advertising market. On the other hand, the factors hindering the growth of the market include high cost and time needed in the development of new games and a growing number of unrelated and over-disrupting advertisements for online and social gaming.

Application Segment Drivers

On the basis of application, the market is segmented into online in-game advertising and standalone in-game advertising. The online is projected to rise at a faster CAGR over the coming years due to the high adoption of smartphones, growing popularity of online games among consumers, coupled with the growing penetration of the internet. Moreover, reduced cost, higher consumer reach, and faster integration of online in-game advertising will further support the growth of the market over the forecast period.

In-Game Advertising Market Segmentation:

Segmentation by Application:

· Online In-Game Advertising

· Standalone In-Game Advertising

Segmentation by Region:

· North America

o United States of America

o Canada

· Asia Pacific

o China

o Japan

o India

o Rest of APAC

· Europe

o United Kingdom

o Germany

o France

o Spain

o Rest of Europe

· RoW

o Brazil

o South Africa

o Saudi Arabia

o UAE

o Rest of the world (remaining countries of the LAMEA region)

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