The study undertaken by Astute Analytica foresees a tremendous growth in revenue of the market for global Teeth Whitening Products Market from US$ 4998.05 Million in 2021 to US$ 8316.50 Million by 2030. The market is anticipated to grow at a CAGR of 6.03% during the forecast period 2022-2030. Teeth whitening is also known as cosmetic tooth bleaching and it is the most common cosmetic dentistry operation because it improves the appearance of stained or discolored teeth.

For whiter teeth, oxidation breaks down the coloring substances deep within the pores of the enamel. Dentists utilize whitening substances that are more powerful than over-the-counter options and are carefully developed to reduce tooth sensitivity. In the recent years, activated charcoal powders have grown fairly popular. They’re used to scrape stains off with a toothbrush. For decades, whitening trays and strips have been the industry standard and they typically use carbamide or hydrogen peroxide. Moreover, a teeth whitener must contain hydrogen peroxide or carbamide peroxide as an active component in order to be effective.

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On the basis of solution, supplies/material segment is estimated to project the highest market share during forecast period owing to the increasing adoption of products such as gels, powders and toothpaste among others for whitening of teeth. Moreover, in terms of composition, glycerine segment is expected to register the highest CAGR during forecast period as it is being used a lot for preventing tooth from drying out. Also, based on treatment option, professionally dispensed take home kits segment holds the major share in the global teeth whitening products market in 2021.

In addition to this, online segment sales channel is expected to project the highest CAGR during forecast period due to the easy and quick accessibility by online purchase. Furthermore, household segment dominated the market in 2021 owing to increasing adoption of teeth whitening products at homes. Whereas, based on region, Asia Pacific dominated the global teeth whitening products market in 2021 owing to increased knowledge of dental aesthetics and presence of various manufacturing plants of market players in the Asia Pacific region.

Market Dynamics and Trends

Drivers

Growing consciousness and awareness about oral health and hygiene and increasing influence of social media about esthetic will boost the global teeth whitening products market during forecast period. Further, the easy availability of teeth whitening products such as toothpaste and gels through both online and offline platform further boost the market growth. Also, advancements in technology have brought an array of options for teeth whitening market which further widens consumer choice and Enhances interest of consumers towards aesthetic dental practices. Moreover, consumers are becoming more aware to have a healthier and white smile in order to add charm to their personality and this increases consciousness about oral health and hygiene. Furthermore, Social media act as a great impacting force in modern society. Social interactions through photos, videos increase attention of consumers towards dental appearance. Dental appearance is an important feature in determining the attractiveness of a face and thus plays a key role in human social interactions.

Restraints

Restrictions on usage of teeth whitening products is a restraining factor which inhibits the growth of the market during the forecast period. As teeth whitening products started gaining popularity among the people, several regulatory regimes are imposed worldwide for their usage. A wide array of products under teeth whitening produced are under restricted practices with regard to their sale by manufacturers and brands. The restrictions are applied for sale or distribution of bleaching products involved in manufacturing of teeth whitening products. For instance, the use of hydrogen peroxide is restricted with only a specific amount that can be sold openly.

Regional Analysis:

The US holds a major share in terms of revenue in the North America Teeth Whitening Products Market in 2021

The US dominated the North America teeth whitening products market in 2021 owing to rising demand for innovative and technologically advanced teeth whitening products in the region. Whereas, Mexico is projected to grow with the highest CAGR during forecast period due to the rise in oral health and hygiene practices. In terms of sales channel, online segment is expected to project the highest CAGR during forecast period due to the easy and quick accessibility by online purchase through e-commerce and brand websites.

Italy is expected to project the highest CAGR in the Europe Teeth Whitening Products Market during forecast period

Italy is expected to witness the highest CAGR during the forecast period. In terms of treatment option, professionally dispensed take-home kits segment holds the highest market share in Europe teeth whitening product market owing to their increasing demand.

China is the highest shareholder region in the Asia Pacific Teeth Whitening Product Market

China holds the major share in the Asia Pacific market in 2021 due to increased knowledge of dental aesthetics and presence of various manufacturing plants of market players in the region. Whereas, India is expected to project the highest CAGR in the Asia Pacific teeth whitening products market during the forecast period. Moreover, household segment is predicted to grow at the highest market share during forecast period owing to increasing adoption of teeth whitening products at homes.

South Africa is the highest shareholder region in the MEA Teeth Whitening Products Market in 2021

South Africa is expected to project the highest CAGR in the MEA teeth whitening products market during the forecast period. Also, it holds the major share in the MEA teeth whitening products market in 2021. In terms of solution segment, supplies/material is expected to grow at the highest CAGR during the forecast period owing to increasing adoption of products such as gels, powders, stripes and toothpaste among others for whitening of teeth.

Brazil is projected to grow with the highest CAGR in the South America Teeth Whitening Product Market over forecast period

Brazil held the major share in the South America teeth whitening products market in 2021. Also, it is expected to project the highest CAGR in the South America market during the forecast period. Moreover, on the basis of composition, hydrogen peroxide is dominating the teeth whitening product market owing to its cleaning properties.

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Competitive Insight:

Global Teeth Whitening Products Market is highly competitive in order to increase their presence in the marketplace. Some of the key players operating in the global teeth whitening products market include Colgate Palmolive, Unilever, GloxosmithKline Inc., Proctor & Gamble and Johnson & Johnson among others.

Segmentation Overview:

Global Teeth Whitening Products Market is segmented based on solution, composition, treatment option, sales channel, end user and region. The industry trends in the global teeth whitening products market are sub-divided into different categories in order to get a holistic view of the global marketplace.

Following are the different segments of the Global Teeth Whitening Products Market:

By Solution segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Supplies/Material

• Powder

• Strips

• Rinses

• Gels

• Floss

• Toothpaste

• Sugar free chewing gum

• Equipment/Device

• Toothbrush

• Teeth whitening pen

• Tooth polisher cleaner whitener

• Teeth bleaching machine

• Teeth LED bleaching accelerator

By Composition segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Hydrogen Peroxide

• Carbopol

• Glycerine

• Others

By Treatment Option segment of the Global Teeth Whitening Products Market is sub-segmented into:

• In-office whitening

• Professionally Dispensed Take-home Kits

• Over-the-counter Products

By Sales Channel segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Offline

• Medical Stores

• Supermarkets

• Others

• Online

• E-commerce

• Brand Website

By End User segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Dentist (Clinical use)

• Household

• Kids

• Adults

• Old Age

By Region segment of the Global Teeth Whitening Products Market is sub-segmented into:

• North America

• The U.S.

• Canada

• Mexico

• Europe

• The UK

• Germany

• France

• Italy

• Spain

• Poland

• Russia

• Rest of Europe

• Asia Pacific

• China

• India

• Japan

• Australia & New Zealand

• ASEAN

• Malaysia

• Singapore

• Thailand

• Philippines

• Indonesia

• Vietnam

• Rest of Asia Pacific

• Middle East & Africa (MEA)

• UAE

• Saudi Arabia

• South Africa

• Rest of MEA

• South America

• Argentina

• Brazil

• Rest of Latin America

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