Debates in Marketing Orientation

Debates in Marketing Orientation

Emerald Publishing published 'Debates in Marketing Orientation' as part of the Marketing Strategy/Methods book category.

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, 'Debates in Marketing Orientation' considers the role of the individual in the marketing process. 

Chapter 1:  The Bridge Between Academia and Practice

Chapter 2:  Understanding the Customer

Chapter 3: Transformational Issues

This book is a call towards a creative "marketing concept" as the core of "post-industry competition": where marketing is an alternative to management.

'Debates in Marketing Orientation' is available at Emerald's bookstore and at bookstores in your region (e.g., Amazon, etc. ) and in Türkiye (Turkey). You can also recommend it to your library. 

Bozkurt, B. (2019). Debates in marketing orientation. Emerald Publishing Limited.

The Publisher

'Debates in Marketing Orientation' is among the highlights of Emerald’s Marketing publishing. 

Emerald Publishing supports the conception of "real impact".

Emerald Publishing is among the sponsors of the World Marketing Summit UK 2019. 

Emerald Publishing won a British Book Award as the Academic, Educational and Professional Publisher of 2019. 

Emerald Publishing won the ProQuest IPG 2018 Academic and Professional Publisher of the Year Award.

The Curators

Web of Science Core Collection (Book citation index - Social sciences & Humanities (BKCI-SSH)) features this book and its chapters.

Scopus features this book.

Readers

Among the libraries in Africa, America, Asia, Australia, and Europe that have this book are Bodleian Libraries at the University of Oxford, Stanford University Libraries, Yale University Library and Library of Congress.

Acknowledgments

Acknowledgments include Yeditepe University and Philip Kotler