Biography
Dr. Bilgehan Bozkurt is a social scientist in marketing from Türkiye (Turkey) who authors, reviews and edits Web of Science (e.g. BKCI-SSH, SSCI Q1) and Scopus manuscripts. His main scientific publication, which is a book entitled 'Debates in Marketing Orientation', is a critically acclaimed contribution to the marketing concept and to marketing strategy. The main message of his theory-based research is that a great theory is the one that generates a diverse set of implications.
Summary
- Quality-oriented scientific experience in marketing
- Taught marketing and marketing interfaces (e.g. innovation-oriented entrepreneurship, (international) business, operations, research)
- Customer-oriented professional experience (R&D, IT) at a marketing organisation (e.g. business analysis, project management, e-business, BPR, CRM, software development)
- PhD in Marketing, MBA in E-Business, BSc in Statistics
Interests
- Strategic marketing (e.g. creativity)
- Marketing interfaces (e.g. leadership, organisation design, managerial decision-making, digitalisation)
- Branding (e.g. brand experience, brand equity)
Courses Taught
- Marketing
- Marketing management
- Critical thinking, creativity and entrepreneurship (By developing business plans)
- Case analysis in global business environment (Honours students) (By using the Harvard Business School case method)
- International business
- Introduction to business
- Operations management
- Productivity management
- Research methodology (By using IBM SPSS)
Knowledge Panel
Other Interests
- Soundtrack - Albums - Concerts