Marketing for Life

Dr. Bilgehan Bozkurt is a social scientist in marketing who authors, reviews and edits Web of Science (e.g., BKCI-SSH, SSCI) and Scopus manuscripts. His critically acclaimed book entitled 'Debates in Marketing Orientation' is still his main publication.

'Debates in Marketing Orientation' is available at Emerald Publishing's bookstore and at bookstores in your region (e.g., Amazon, etc. ) and in Türkiye (Turkey). 

You can also recommend 'Debates in Marketing Orientation' to your library. Among the libraries that have the book are Bodleian Libraries at the University of Oxford, Stanford University Libraries, Yale University Library and Library of Congress.

Bozkurt, B. (2019). Debates in marketing orientation. Emerald Publishing Limited.