The U.S. dietary supplement market is experiencing significant growth, driven by various factors. The aging population, combined with a growing emphasis on preventive healthcare and sports nutrition, is fueling demand for these products. Moreover, consumers' preference for self-directed care is further driving the market.
Specifically, consumers are increasingly turning to nutraceuticals as an alternative to prescription drugs. This shift is influenced by factors such as the rising cost of prescription medications and the reluctance of insurance companies to cover these expenses. Additionally, the increasing cost of hospitalization is also contributing to the growing demand for nutraceuticals and health supplements.
Gather more insights about the market drivers, restrains and growth of the U.S. Dietary Supplements Market
Application-End User Segmentation Insights
Energy and weight management supplements have been a dominant force in the dietary supplement market, accounting for a substantial 67.5% of the market share in 2023. This popularity can be attributed to several factors. In the United States, the hectic lifestyles of many individuals contribute to a demand for quick and convenient solutions to combat fatigue. Additionally, the cultural emphasis on achieving a certain body type fuels the popularity of weight management products. Health and fitness trends promote active lifestyles and the use of supplements to support these goals. Aggressive marketing strategies, often featuring celebrity endorsements, further enhance the appeal of these supplements. Consumers are drawn to the potential benefits offered by these products, such as increased metabolism, appetite suppression, and enhanced energy levels.
The National Institutes of Health's Office of Dietary Supplements provides insights into the usage of weight-loss supplements. Approximately 15% of U.S. adults have used such supplements at some point in their lives, with women being more likely to use them compared to men. These supplements, often in pill form, represent a significant market, with Americans spending around USD 2.1 billion annually on them. Weight loss is one of the top 20 reasons people choose to take dietary supplements.
Another growing segment in the dietary supplement market is prenatal health supplements. Demand for these products is expected to increase at a CAGR of 11.5% from 2024 to 2030. Pregnant women use prenatal supplements to meet the increased nutritional needs required for fetal development and maternal health. These supplements, containing essential nutrients like folic acid, iron, calcium, and omega-3 fatty acids, play a crucial role in preventing birth defects, reducing the risk of anemia, and supporting the baby's growth. Ensuring adequate intake of these nutrients through supplementation is essential for both the mother's well-being and the baby's healthy development during pregnancy.
Order a free sample PDF of the U.S. Dietary Supplements Market Intelligence Study, published by Grand View Research.