Japan Tourism and Agriculture Market was valued at USD 250 Billion in 2022 and is projected to reach USD 350 Billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030.
Japan's tourism and agriculture sectors have experienced significant transformations in recent years, each facing unique challenges and opportunities that shape their market dynamics.
Tourism in Japan: A Record-Breaking Surge
In 2024, Japan welcomed a record 36.87 million international tourists, surpassing the pre-pandemic high of 31.9 million in 2019. This surge was largely fueled by a favorable exchange rate, with the weakened yen making Japan an attractive destination for travelers worldwide. The influx of tourists significantly boosted the economy, with visitor spending reaching 8.1 trillion yen (approximately $51.57 billion), marking a 53% increase over the previous year. citeturn0news37
However, this boom has led to challenges such as overcrowding in popular destinations like Tokyo, Kyoto, and Osaka. Issues include strained public transportation, increased living costs, and damage to cultural sites. In response, local governments have implemented measures like capping visitor numbers at Mount Fuji and introducing higher hotel taxes in Kyoto to manage the influx and preserve local infrastructure. citeturn0news36
Agriculture in Japan: Navigating Shortages and Export Growth
Concurrently, Japan's agricultural sector has faced significant challenges, notably experiencing its worst rice shortage in three decades. Factors contributing to this shortage include a record-hot summer, reduced land for rice cultivation, and policies limiting production to maintain prices. This scarcity has led to empty supermarket shelves and soaring prices, with a standard 5kg bag of rice reaching approximately ¥3,000—a 60% increase from the previous year. citeturn0news38
Despite these domestic challenges, Japan's agricultural exports have flourished. In 2024, exports of agricultural, forestry, and fishery products hit a record high of 1.507 trillion yen ($9.7 billion), marking a 3.7% increase from the previous year. This growth is attributed to the global popularity of Japanese cuisine and increased international demand, particularly from the United States, which became Japan's top export destination for the first time in 20 years. citeturn0news40
Industry Requirements: Balancing Growth and Sustainability
Both sectors highlight the need for strategic planning to balance growth with sustainability. The tourism industry must address overtourism by promoting lesser-known destinations and implementing infrastructure improvements to enhance visitor experiences while preserving cultural and natural sites. Similarly, the agricultural sector requires policies that ensure food security, support local farmers, and maintain the quality of exports, all while adapting to changing climate conditions and global market demands.
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Expedia Group
Booking Holdings (Priceline Group)
China Travel
China CYTS Tours Holding
American Express Global Business Travel (GBT)
BCD Group
Travel Leaders Group
Fareportal
AAA Travel
Corporate Travel Management
Travel and Transport
AlTour International
Direct Travel
World Travel Inc.
Omega World Travel
Frosch
JTB Corporation
Ovation Travel Group
World Travel Holdings
TUI Group
Natural Habitat Adventures
Abercrombie & Kent Group
InnerAsia Travels
Butterfield & Robinson
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Tourism and Agriculture Market
Type of Travel
Traveler Demographics
Purpose of Visit
Length of Stay
Accommodation Preferences
Type of Agriculture Product
Farming Techniques
Market Orientation
Consumer Preferences
Distribution Channels
Type of Activities
Eco-Tourism Experience Level
Traveler Interest
Travel Group Size
Duration of Eco-Tours
Type of Agricultural Activities
Target Audience
Experience Type
Duration of Visits
Accommodation Style
Farming Practices
Product Types
Consumer Awareness Level
Distribution Mechanisms
Market Scale
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the Japan Tourism and Agriculture Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Tourism and Agriculture Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Tourism and Agriculture Market, By Type
6. Japan Tourism and Agriculture Market, By Application
7. Japan Tourism and Agriculture Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. Japan Tourism and Agriculture Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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