Butternut Squash Market size is estimated to be USD 1.12 Billion in 2024 and is expected to reach USD 1.75 Billion by 2033 at a CAGR of 5.2% from 2026 to 2033.
The global butternut squash market was valued at approximately USD 390.4 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 4.7% during the forecast period. The increasing consumer demand for plant-based and nutritious food options has contributed significantly to this growth. Rising awareness of butternut squash’s health benefits, such as its rich vitamin A and fiber content, is influencing its demand among health-conscious consumers. Additionally, changing food consumption patterns and increased inclusion of butternut squash in ready-to-eat meals, baby foods, soups, and purees are boosting the global market. Growing demand for seasonal vegetables in processed and frozen formats has also positively impacted the butternut squash industry, especially in urban regions where convenience foods are in high demand.
Regionally, North America held the largest market share in 2022, accounting for over USD 130.2 million, owing to high consumption rates and established distribution networks across the United States and Canada. Europe followed closely, with a market size of approximately USD 101.8 million, driven by increasing preference for organic produce and health-oriented diets. The Asia Pacific region is anticipated to witness the fastest growth rate over the forecast period, attributed to rising awareness about dietary benefits and an expanding middle-class population in countries like India and China. Latin America and the Middle East & Africa regions are also emerging as potential growth markets due to shifting consumer trends and increasing agricultural investments. Opportunities for expansion include the development of value-added products such as pre-cut, frozen, and pureed butternut squash, and leveraging e-commerce platforms to reach broader consumer bases in both urban and rural areas.
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JDM Food Group
Stahlbush Island Farms
Harris Seeds
ALDI
Mackenzie
Stonehill Produce
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Butternut Squash Market
Whole Butternut Squash
Pre-cut and Packaged Butternut Squash
Frozen Butternut Squash
Organic Butternut Squash
Conventional Butternut Squash
Households
Restaurants and Cafés
Food Service Providers
Retail Stores
Institutional Buyers (schools, hospitals)
Online Retail
Supermarkets and Hypermarkets
Specialty Stores
Farmers' Markets
Direct-to-Consumer (D2C) Sales
Fresh Butternut Squash
Dried Butternut Squash
Puree and Soup Forms
Frozen Diced or Cubed Butternut Squash
Powdered Butternut Squash
Culinary Uses (soups, salads, entrees)
Baking and Dessert Applications
Juicing and Smoothies
Health and Nutritional Products
Baby Food Products
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Butternut Squash Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Butternut Squash Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Butternut Squash Market, By Type
6. Global Butternut Squash Market, By Application
7. Global Butternut Squash Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Butternut Squash Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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