Project 3

Imagine its 2 in the afternoon and your watching your favorite daytime TV show then suddenly doing the commercial break a shot of a mans tans chiseled abs appears on your screen. The ad continues to show a slim young lady who is also in a bathing suit in a small boat a cliff dive away. The man then jumps off the cliff and enters the boat with the young women and gets on top of her and after a little intense rubbing the young lady puts her hand in the back of his shorts reveling the slightest bit off the mans butt cheek. Suddenly the director yells "CUT" and the clapperboard that reads "Scene 69 Take 6" blocks the view of the camera. Then that sexy Italian song that was playing in the background all cuts and you snapped out of that slight day dream you were in and you hear an voice-over all to realize this was just a commercial for the a new cologne.

Everything about this ad screams pornography. This ad pushes the limits of what is allowed on public television without technically crossing the line.When it comes to advertising the term "sex sells" is pretty often used. Something that plays a big part in the formation of the ad is the background music, an Italian song called La Canzone De' Amor, this song truly sets the mood for the commercial with its slow tempo and smooth violin playing.

The music and the actions in the ad of the young lady pulling his pants down create an image in the viewers head that something is about to happen like when the scary music comes on in a horror movie. It is intended to make the viewer feel like if they buy this product too will have this type of experience.