Marketing Campaigns
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Brand Identity Change
Brand Identity Change
The brand underwent a global identity shift to become more playful and youthful, offering greater flexibility than ever before. Executing this brand change across PAN India was a massive exercise, involving not only marketing but also transforming every aspect of the brand—from finance to operations, HR to projects—everything was redesigned and implemented nationwide.
Media: Collaterals, audio-video, mailers, signatures, menus, and signage.
ACCESIBILIDAD Horizontal 28-04.mp4
Brand Transition
Brand Transition
Led the overall marketing activity for the transition from DT to Cinepolis, focusing on the shift from DT’s red branding to Cinepolis’ blue. The campaign highlighted positive changes and improvements, emphasizing that everything familiar had been upgraded for the better. It utilized both offline and online channels, along with press releases.
Offline: In-mall marketing, facade, outdoor, print, event, and invitations
Online: Mailers and posts
Introduction of new products in the menu
Introduction of new products in the menu
I played a key role in launching 10 new food items, ensuring their successful introduction to enhance the cinema experience with innovative culinary options and managed the marketing for in-menu items, covering photoshoots, cinema branding, digital posts, and influencer marketing, leading to an 8% growth in F&B revenue.
Online Media: Digital posts, Influencer Marketing, Press Releases, Mailers
Offline Media: In-cinema activations across 60 cinemas, Mall Marketing
Offline Marketing
Offline Marketing
Online Post
Online Post
Influencer Marketing
Influencer Marketing
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