I led several brand awareness campaigns aimed at increasing the brand's top-of-mind awareness (TOMA). From introducing the mascot to enhancing services, I managed the marketing efforts and developed key assets for the brand.
Highlights of a few Brand Awareness Campaigns:
Mascot Launch
In 2018, I launched "Cineboy", the brand mascot for Cinepolis, which was later rebranded during the brand revamp. Cineboy became a key asset, used to introduce welcome slides, promote cinema etiquette, and effectively communicate brand messages.
BANNER PLAYBLASTS.mp4Carepolis
A campaign that went beyond the movies, showcasing how Cinepolis staff went above and beyond to create the best possible experience for customers. The ad film cleverly played on the name "Carepolis," a wordplay on "Cinepolis." The campaign received widespread applause from both media and audiences for its thoughtful concept and execution.
Experience the Future
A tech campaign launched to showcase Cinepolis' best-in-class technology, from 3D to advanced projection systems. The animated video highlighted every aspect of the cutting-edge technology that transforms cinema into an unforgettable experience.
