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Design Brief
Design Brief
Temperance: (Definition: abstinence from alcoholic drink. The quality of moderation or self-restraint.)
Temperance Beverage Co. Crafted for discerning hipsters aged 25-40, our mocktail company specializes in artisanal mock gin tonic, blending herbal ingredients not only for a natural buzz but also for their health benefits. Embracing a vintage-inspired, quirky-chic persona, we cater to those craving quality, niche beverages in intimate settings, delivering a unique taste experience with every sip while promoting well-being.
Packaging
Packaging
Concept: Each drink is a faux-gin beverage flavored with botanical and herbal ingredients. Going for an antique feel with ornamentation and the vintage font choice, the design plays on the prohibition era during the 1920s. Use of green and illustrations of herbs and fruits communicates our health-conscious mission and herbal benefits.
Style Guide
Style Guide
Three Flavors
Three Flavors
Minty Mamba
Minty Mamba
Minty Mamba is all black to represent the crisp taste of mint. Mamba is the mascot for this flavor due to its venomous bite! Similar to the first sip of a cold mint beverage!
Peachy Charleston
Peachy Charleston
Southern hospitality can have you imagining the sweet peachy flavor of the Charleston beverage.
Blushing Bird
Blushing Bird
Blushing bird is a grapefruit flavor that has us visualizing a beautiful flamenco with the "Gfruit" color choice.
Early Concepts
Early Concepts
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