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Where I'm From
I'm originally from Ukraine, born and raised on the western side of the country, on the outskirts of Lviv, in a city called Chervonohrad. It's not a big city, not a place most people have heard of, but it's home.
One of the things I love most about Chervonohrad is how safe it always felt. Day or night, at any hour you could walk around without a second thought. That kind of calm is something you don't fully appreciate until you've lived somewhere else.
I lived there until I was 16. Summers were something else, playing football outside from morning until it got dark, cycling through the forests with friends, lighting a fire somewhere in the woods and grilling meat on open air. Simple things, but genuinely good ones. The kind of memories that stick.
At 16, I made the decision to move to Ireland. I had goals I'd set for myself and I knew that chasing them meant stepping out of my comfort zone. So I did.
How my city looks like
What I Do Outside of University
Living in Dublin, the lifestyle is different, but I've built one that suits me. I spend a lot of time staying active: gym sessions, football when I can get a game going. Sport has always been part of how I function.
Outside of that, some of my favourite evenings are the quiet ones, sitting with friends, gaming, laughing at nothing in particular. No plans, no pressure, just good company.
I also genuinely love driving. Not going anywhere specific, just getting in the car, putting on a good playlist, and cruising. It's one of the best ways I know to switch off.
Mindset & Work Ethic
I think a lot about the difference between a public and a private lifestyle. I've always leaned private. Not because I'm antisocial, but there's a difference between being open and needing to be seen. I've never needed the second one.
Public life is loud and reactive. Everything is performed, everything is instant. Private life gives you space to actually think to be intentional about where your time and attention go, who you spend it with, and what you are actually building. Thats always felt more natural to me.
And honestly, that mindset carries directly into how I approach my work. I don't rush decisions. I observe before I do. When a campaign isn't performing, my first instinct isn't to panic and start changing things, it's to slow down and actually understand what the data is saying and why. That extra hour of thinking usually saves three hours of fixing mistakes later.
I genuinely believe that's what separates someone who just runs ads from someone who understands why they work. Marketing rewards patience and curiosity more than speed. The people who take time to read the room whether that's an audience or platform, almost always outperform the ones who just react. I think that probably comes from growing up in a quiet city. Chervonohrad never rushed either and somehow that stayed with me :)
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N00242807@iadt.ie
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+353 ** *** ****
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IADT, Dun Laoghaire
Or find me at my university DL840
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