With over 10 million annual visitors, Hawaii is a highly desirable tourist destination. As part of their travel, many seek to embrace iconic Hawaiian fashion - such as the aloha shirt.
Tourists visiting the Hawaiian islands spent $17.75 billion in 2019, which was increase of over 1% since 2018, according to the Hawaii Tourism Authority. The spending of visitors includes hotel or lodging expenses, airfare, transportation, shopping and food while traveling.
Other tourism resources: https://www.theworldcounts.com/search