On Halloween, as on most occasions in life, it pays to play to your strengths. I am no makeup artist, but here's what I am good at: Amassing beauty products and watching YouTube. In search of costume for my face, I decided to put my skills (and my well-stocked bathroom) to the test and try a few video tutorials, all of which claimed (natch) to be supereasy. Here's what I learned.

For this classic All Hallows' Eve getup, you'll need black and white face paint, a black eye shadow, and a couple of makeup brushes: one for creating thin lines, one for slathering on paint, and another for blending shadows. It's a pretty straightforward tutorial, though I take issue with the order of application. I was instructed to map out the details in black and then put on the white paint, which just made everything muddy. If I had to do it again, I'd apply the base first, followed by the darker details. I'd also invest in a thinner brush for detailing since my lines didn't come out as straight or realistic as I'd hoped.


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This creepy disguise gets bonus points for convenience: everything used to create the look came out of my everyday makeup bag. It's not an easy one though. I can nail a cat eye 80 percent of the time, but my hand was never quite steady enough to get the painted-on visage to match my actual face. While I was clearly hampered by the fact that I have no idea what shape my facial features are, I'm going to blame my difficulties on the trippy tutorial, which left me dizzy after watching. Despite all the challenges, I was still pleased with how it turned out.

Verdict: I looked like I got into a fight with ketchup bottle. After watching several more gory tutorials, I discovered where I went wrong. A high-quality fake blood is essential for a truly frightening guise. My drugstore buy obviously didn't do the trick. I slathered it on with a Q-tip as suggested, but it dripped everywhere. (Wish me luck getting it out of my shirt.) Once it finally dried, it began to crack and peel off of my skin. If carnage is part of your game plan, learn from my mistakes and spring for the good stuff.

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Pure Beauty specializes in professional makeup, hair styling, spray tanning and eyelash extensions in Orange County, Los Angeles, San Diego and Temecula. Including makeup and hair for weddings, boudoir, maternity and family, and any other special occasion. Private makeup lessons and classes available.

When it comes to makeup, skillful application can make all the difference. Applying your favorite products the correct way, and applying the correct amount of makeup can do two things: help you achieve the beauty look you crave, and help you get the most out of your makeup.

Looking for natural makeup that keeps your skin looking radiant all day? Learn how to apply your makeup with these important beauty tips. From applying liquid foundation to using a gel eyeliner, this breakdown of makeup steps and tips will help you create a flawless look that you can be proud of.

So what exactly is primer? Think of primer as a base for your foundation or face makeup that will help it go on smoother and last longer. Primers are silky smooth gels and creams that fill in the lines and pores on your face, smoothing out uneven textures and creating the ideal canvas for your makeup.

To apply your primer, begin by squeezing a small amount onto your fingertips, or onto your preferred makeup brush or sponge. Pro Tip: A little bit goes a long way. Start with a dime-sized amount of primer in the center of your face, and slowly work it out towards your cheeks, forehead, and chin.

Start from the center of your face and blend the liquid foundation outwards. As you sweep your foundation across the skin, be sure to buff it in. Some women like to stipple a damp sponge over their foundation to help ensure it gets into those lines and creases, which can create a smoother, more even texture. Certain types of makeup brushes are also great for buffing foundation into the skin.

Liquid concealer is best for the times you want light coverage over a large area of your face. Liquid concealer also works well for those looking to create a light finish, especially in areas of wrinkles, like around the eyes and mouth.

To reduce the appearance of dark under-eye circles and create a glowing, bright look, apply light concealer beneath the eyes with a damp sponge or makeup brush, and consider using a dark circle cream.

If there are certain areas of your skin that need more coverage (the red and oily parts of your face are generally found in the center), you may want to apply a bit more powder. For this step, place your brush into the powder then firmly press it into the skin; this step helps the powder make its way into pores and lines for a smoother texture.

Bronzer can give your skin that sun-kissed glow all year long. Use a dedicated bronzer brush to sweep a golden tan across your face; bronzer brushes are crafted with more bristles, and placed much more tightly together, ensuring you get the most out of your colorful bronzer with each and every swipe.

Highlighters come in a variety of forms, including liquids, creams, and powders. You can choose to use one, or find your favorite combination of two or three. Whatever you choose, the application process remains the same.

Eyeshadow can add interest to your makeup look, whether you opt for neutral shades or go bold with colorful hues. Whichever look you use, grab two complementary eyeshadows: one lighter shade, and one darker shade.

Dip your eyeshadow brush into the light shade, then tap the brush to get rid of any excess product. Apply the lighter shadow across the entire lid, starting at the lash line and ending just above the crease of your eyelid.

Wriggle the mascara brush lightly across the roots of your lashes. This will create more volume, which you can then pull through to the ends of your lashes. If your lashes clump together, grab a clean wand and brush through them. Apply a second coat for more volume.

Before applying gloss, prep your lips. If your lips are chapped and cracked, be sure to use a gentle lip scrub to remove any dead skin and apply a protective lip gloss. Next, use a lip conditioner or moisturizer to soften the lips further. After your lip balm has absorbed, blot any excess.

Begin applying your lip gloss from the center of your lips, and drag the applicator along the length of your pout. Try to avoid pulling any gloss above your natural lip line, and smack your lips together lightly to ensure your lip gloss reaches all the nooks and crannies of your lips.

Alright, now that we have covered the basics and given you a base to go off of for a step-by-step makeup application process, we want to give you a few more ideas that can be seen as optional steps to take your makeup look to the next level. So, what exactly do we have in mind? Keep reading to find out.

Gone are the days of being teased for having freckles. Nowadays, makeup gurus and influencers are applying faux freckles to add character and charm to their cheekbones. If you decide to take advantage of this optional step, it should happen before your setting spray and maybe even before your foundation powder makeup step. If you want them to be subtle, you can apply them early on in your process, and for a more eye-catching dominant look, save it for second-to-last.

At Jecca Blac, we truly feel that #MakeupHasNoGender. That's why our collection is gender free, and we strive to create products catering to all makeup wearers. Be authentic to yourself, celebrate your uniqueness, and be fearless - you look fabulous.

It changes with the seasons! Right now, it's Hangover Pillow Balm in Watermelon. It's super cushiony on my lips, smells so good, and gives my lips the hydration they need when its cold outside. I am addicted to the way it smells!

I always use a good eyelash curler before applying Better Than Sex Mascara. The formula is whipped so it helps your lashes stay curled and won't weigh them down. If you have a really straight lash profile, try using Better Than Sex Waterproof Mascara, its really great on hard to curl lashes.

I feel you! You will want to stay away from matte products and keep it glossy. Using a product like our Lip Injection Maximum Plump paired with Lady Bold Lip Liner will juice up your pout. Hope that helps babe! XO

Why, yes I do! Our Born This Way The Natural Nudes Eye Shadow Palette is perfect for creating a natural look year-round for any occasion. It's my absolute go-to. You will look AMAZING whether you are in the office or off to happy hour. XO

Hi, lovely! The easiest way that I have found is to take a pencil liner and smudge between your lashes, then use a detail or pencil brush (or your finger!) to blend out. Then, apply a shimmery shade on your lid and blend with a clean blender brush up toward your crease. Clean up any fallout with a little concealer and a flat brush!

First and foremost, sunscreen always babe! Also, it's so important to use super hydrating products like our Hangover 3-in-1 Replenishing Primer & Setting Spray, Hangover Replenishing Face Primer, and our Born This Way Flawless Coverage Natural Finish Foundation (which is made with Alpine Rose and Coconut Water to replenish and moisturize your skin). Try to stay away from powder products on the face. You'll want to use hydrating products that give your skin that boost of luminosity. I promise it will instantly make you look younger, love! XO 152ee80cbc

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