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Wondering what to do for a high converting Dropshipping store?
Well then, seek no more. We are here to guide you about everything that you need to know about setting up your online store.
Setting up an online store is very important. Unlike a physical store, an online store doesn’t have a salesperson or a representative to persuade the buyer or assist them in buying. Your store has to do the job of persuading the customers that it is the right place for them.
An online store thrives because of the customers. If a store has many customers it will have increased sales and revenue. Therefore, after creating and marketing your online store, you wouldn’t want people to simply come to your online store and then just leave, right?
Marketing alone is not enough to convince people to add things to their cart. How you set up your store also plays a vital role in turning a visitor into your customer.
The more you increase the conversion rate of your business, the less your customer acquisition cost will be. But every entrepreneur knows that it’s easier said than done.
This blog post will help you learn how you can improve your store along with a list of the best apps/methods for conversions in 2022.
Remember the saying, ‘The first impression is the last impression’? Well, turns out it goes for your Shopify store too. Customers do not only pay for the product, but also for the overall experience that you had provided them.
Will you ever shop from a store that is old, plain, and looks shady? Or will you opt for a store that looks good and promising? Obviously, your answer would be the latter one.
When people come to your online store it only takes them 50 milliseconds to form an opinion about your store, yes 50 milliseconds is all that it takes. Before viewing the products they look at the appearance, color, layout, fonts, etc. of the store. Therefore, make sure your online store is attractive enough for your customer to explore your store.
Use the right colors, design, and fonts that go with your products and brand. Refrain from using the elements such as music, pop ups, and auto-playing videos, etc. as these annoy the visitors and they exit the store without thinking twice.
2. Add high-quality sales copy that gets the attention of your visitors
When a prospective customer is looking for a product, the last thing they want to see is a boring copy that doesn't help them make a decision. Your copy should use words and sentences that are easy to read, yet compelling enough to convince people to purchase.
Consider what your ideal customer is searching for, and how you can help them find what they want.
If they're looking for high-quality products, you should highlight them in your text. If they have a question about the product, you should answer it. You don't want to give away too much, but you should present enough information to make the sale. Once someone is on your site, they want to see high quality images of the product before they buy it.
Make sure every product comes with an image and high-quality description. Tell customers everything they need to know without being promotional or overly sales orientated.
Get product descriptions from a professional that will skyrocket your sales
3. Have a clear return/refund policy and make it visible
The majority of online shoppers want to know that they're protected whenever they make a purchase.
They don't always understand the terms and conditions, and you can take advantage of that by providing an easy-to-understand return policy. If they see that you have a generous policy, they'll be more likely to buy from your store.
Your return policy should be clear and concise. You want to make it easy for anyone to understand what's acceptable for a return, and you should provide contact information.
Don't be afraid to provide free shipping, and make sure that you offer an easy way for customers to get it back. It doesn't hurt to show your customers that they'll still earn money with their purchase by offering them a money-back guarantee.
4. Make the checkout process as simple as possible
Saving time and ensuring a smooth checkout process are both essential for effective conversion.
You want to make sure that your customers don't have to spend too much time in your store, so you should think about how the process works.
Your customers need to be able to get their order in quickly and easily, so consider how you can do that.
If there's a lot of information that needs filling out or it's difficult for them to get started, they're likely not going to buy.
You also want to make sure you're providing an easy-to-understand check-out process.
If it's too complicated or lengthy, your customers are likely not going to buy.
Make the checkout process as easy as possible and they'll be more likely to buy from you.
Vital includes everything you need: Reviews, Upsells, Visitor Replays, Email Marketing, Push Marketing and more. Turn your site into an engaging and sales-driving store
With 40+ sales-boosting plugins and advanced marketing capabilities, organized in a single platform, Vitals helps convert more site visitors into raving fans and happily-paying customers.
Without slowing down your site loading time. Without apps conflicting with each other. And without the headache of managing (and paying for) multiple apps and extensions.
One app with 40+ fully integrated features. All the apps integrate seamlessly without slowing down your store. Quickly enable and disable apps from a single dashboard.
It specializes in:
Import & Collect Product Reviews
Create Upsell & Cross-sell Campaigns
Convert More Visitors into Customers
Provide Live Customer Support Chat
Sell Globally with Multi Currency Converter & Geo-redirection
Grow your Email List with Pop Ups, Announcement Bars & Spin the Wheel
Install Facebook Pixels & Shoppable Instagram Gallery
Build Trust with Social Proof
Reduce Abandoned Carts
Improve SEO
The main advantage of this app is that you get 'The Best 40 Shopify Apps' in 1 app which helps you save alot of time and money!
There is no FREE plan for Vital however they offer a 30 day FREE trial!
They have only one plan which is $29.99/month which is absolutely worth it considering all the apps you get to use.
Click Here To Start Your FREE Trial Now
GemPages is a page builder that helps you design your Shopify store with an intuitive drag-and-drop editor. This app has solutions for some of the most critical factors that we just discussed about improving conversions.
Whether it’s about improving your website design, optimizing your site for mobile devices, creating appealing landing pages, or performing A/B testing for your web pages – GemPages can be your go-to Shopify app for conversions.
On top of that, GemPages integrates with many Shopify apps in other categories such as email and SMS marketing, product reviews, and upsell and cross-sell apps which can further boost your sales.
GemPages offers a 30-day FREE trial with no credit card required.
After that, plans start at USD $29/month.
7. Optimize your site for desktop as well as mobile
The rapid increase in online shopping by mobile users has made it a necessity to optimize your website for mobile alongside desktop PCs. In fact, 79% of smartphone users have used their mobile devices to make a purchase
Adoric allows you to interact personally with your visitors. This helps to reduce cart abandonment, boost user engagement, and drive more sales.
Adoric is a real-time customer engagement software designed to help businesses fully understand their customers by generating insights through behavioral reports. These insights are used to create and implement effective strategies to improve the users’ conversion rate and drive their business forward.
With Adoric, users have a complete and clear understanding of what empowers their customers to perform the users’ desired actions, whether it’s purchasing a product, subscribing to a service, or sharing marketing materials to their circle of friends and loved one.
Adoric has many applications that lead to better business growth and more revenue. Users can leverage Adoric in many ways, from creating bigger email lists to reducing cart abandonment to growing their leads to promoting their content and more.
It has a FREE plan: Free for up to 1000 impressions/month on 1 site.
Starter plan: $29/month for up to 10,000 impressions/month on 1 site
Growing plan: $99/month for up to 50,000 impressions/month across 2 sites
Enterprise plan: contact Adoric for a custom pricing plan for up to 4 sites.
Loox allows you to send automatic review request emails, ask customers for reviews with delivery-based timing, and offer discounts for adding photo or video reviews
As you can see, Loox claims that you can uplift your conversions by up to 91%!
It’s no secret that social proof is a great way to build trust in your Shopify dropshipping store.
And that can be achieved by displaying product reviews and photos from Loox!
It is a fully-featured product reviews & referrals app that enables brands of all sizes to automatically collect customer reviews, photos & videos and beautifully display happy customer content and social proof
Loox offers a 14 day FREE trial before any paid plan.
The paid plans are the following:
Beginner at $9.99 per month
Growth at $34.99 per month
Unlimited at $299.99 per month
10. Make Upsells and Cross-Sells a big part of your success.
You should never make the mistake of thinking that selling one product is enough. Doing this will make you less money, so you have to add another product to get more sales.
This is the wrong approach because it only puts more work on your shoulders and takes away from your sales. Up selling and cross-selling are great ways to get more of the product people are interested in buying from you.
Tier Bundles is a powerfully simple tool that allows you to create easy-to-shop and swap bundles with gamified price incentives.
Its features are :
Percent (%) or dollar -off ($) discounts
Flexible by designs. Both tiered or single discount options to create engaging kits and package deal promotions
Single discount - E.g. "Buy 3 Get 10% OFF"
Variants Support - Allow multiple levels of variants on product to be applied along with your bundle
Bundle Pages - Create an independent page and URL to promote your bundle
Automatic Inventory Management - Update inventory in real time. Our bundles are designed to adapt for sold out items and variations.
AND much more....
However Tier Bundle has a FREE plan available and also it offers a 14 day FREE trial before any paid plan.
Whereas they offer 2 paid plans :
Essential at $15 per month
Pro at $29 per month
Theme Scientist helps you maximize conversion rate by giving data backed statistics so you know what works. By A/B testing changes to your Shopify store, you can transform their experience and boost your conversion rate. Make the changes that make a difference. Theme Scientist makes it simple. Each A/B test (of theme or product details eg images) delivers data that helps optimize your store and improve sales. Our scheduler allows you to time updates, giving you even deeper insight and control over customer experience.
It helps in :
Run A/B testing on your Shopify theme – learn what improves conversion rate
Run A/B testing on your products – change titles, descriptions, images and more
Use A/B test results to enhance your customer experience and store presentation
Easily schedule changes to your Shopify theme – great for timed promotions etc
The plans are:
FREE plan for people who are just starting out
Startup at $9.99 a month
Professional at $19.99 a month
Expert at $29.99 a month
It also gives a 14 day FREE trial
Quiz kit is the simplest quiz builder app we've used. With an intuitive interface, anyone can have a quiz page live on their Shopify store in no time! Offering premium templates customizable on both mobile and desktop, managing quizzes on your store will be straightforward.
Quiz Kit also offers personalized product recommendations for specific products and bundles and an email capture option to boost your marketing down the line.
While Quiz Kit has a FREE plan (until you upgrade your Shopify store to the paid Shopify plan)
Their different subscriptions range anywhere from $59/month to $249+/month, based on your quiz engagements-- meaning there’s a base subscription price, however this can change monthly due to the amount of quiz engagements you receive.
FAVS helps customers save products for later and get notifications about inventory changes, price drops or a sale which get them to come back and buy. It's a visual wishlist in a great-looking top bar that also adds a touch of personalization to any store page. With FAVS you can also measure product interest, identify trends and optimize your marketing tactics.
It is useful in
Attractive wishlist bar that docks to the top of every page (collapsible)
Guest wishlists: no sign-in required for adding items as a visitor
Automatic email reminders about price and stock changes or a product sale
Customization options to match all graphical elements with your brand
Insights about the usage of wishlists and how they contribute to sales
It has a FREE plan available.
The paid plans starts from $9.95 to $79.95 a month.
It also gives a 14 day FREE trial.
Conclusion
For any eCommerce business owner, after bringing in traffic to their website, the next most important factor is increasing conversions. Also, if you’re running paid ads to bring in traffic, customer acquisition costs can shoot up very quickly.
Thus, it’s crucial to keep an eye on your conversion rates and look for anything that can help you enhance your conversions.
Well, with a sound preparation and the right tools, you can rule the dropshipping world and have the lifestyle you want the most.
Hope this blog post will be a stepping stone on your path to becoming a successful Shopify dropshipping store owner.
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