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As any business owner knows, marketing is essential for attracting new customers and growing your company. However, it is also an element that many people struggle with the most.
In other words, it’s common to be challenged with finding a profitable marketing strategy the heart of the success of a business lies in marketing. Not only does marketing heighten brand awareness but it also increases sales, grows businesses, and engages customers.
To help you save time and get the job done effectively, these are the top-notch marketing apps/strategies that effectively attract new customers, increase customer engagement, and drive more traffic to your
1. Make your website mobile friendly
The stats show that mobile has overtaken desktop worldwide, with nearly 55 percent of market share, compared to just 43 percent. So, a responsive, mobile-optimized website is an absolute must for any modern business.
In fact, maximizing conversions in your online store now depends on providing a high quality mobile experience.
Here are a few ways you can do that:
Make your site responsive
Make sure your site loads quickly
Optimize your mobile site and improve site search
Simplify the checkout process
Use large clear buttons
Vital includes everything you need: Reviews, Upsells, Visitor Replays, Email Marketing, Push Marketing and more.
Turn your site into an engaging and sales-driving store
With 40+ sales-boosting plugins and advanced marketing capabilities, organized in a single platform, Vitals helps convert more site visitors into raving fans and happily-paying customers.
Without slowing down your site loading time. Without apps conflicting with each other. And without the headache of managing (and paying for) multiple apps and extensions.
One app with 40+ fully integrated features. All the apps integrate seamlessly without slowing down your store. Quickly enable and disable apps from a single dashboard.
It specializes in:
Import & Collect Product Reviews
Create Upsell & Cross-sell Campaigns
Convert More Visitors into Customers
Provide Live Customer Support Chat
Sell Globally with Multi Currency Converter & Geo-redirection
Grow your Email List with Pop Ups, Announcement Bars & Spin the Wheel
Install Facebook Pixels & Shoppable Instagram Gallery
Build Trust with Social Proof
Reduce Abandoned Carts
Improve SEO
The main advantage of this app is that you get 'The Best 40 Shopify Apps' in 1 app which helps you save alot of time and money!
There is no FREE plan for Vital however they offer a 30 day FREE trial!
They have only one plan which is $29.99/month which is absolutely worth it considering all the apps you get to use.
3. Run promotions
Nothing sparks an impulse purchase like instant savings or a free bonus. Yes, we’re talking about ecommerce promotions. Once you have a visitor on your site, the best way to help nudge them toward a sale is to offer tremendous value for the price. And, the best way to urge them to buy right now is to make that value available only for a limited time.
Consider what type of promotion would best complement the products you’d like to push. Some examples include:
Buy one, get one free – For high-volume items that people often buy one after the other, a BOGO promotion pulls double duty: customers get each one at half its regular price, and they don’t need to buy another one so soon. This promotion is also great for overstocks or to clear out last year’s models or styles to make room for new stock.
Free shipping – If shipping charges aren’t always free on your site, providing free shipping can be an excellent promotion option. Likewise, you can set up free shipping to kick in if the customer buys more than a certain quantity or value.
Free gift – Including a free gift with every purchase can be a fun way to add a little extra connection between your brand and your customers. It could be a simple trinket with your logo on it or a little surprise from the catalog that complements the item they’re buying.
Sale price – You can’t beat the old standby. Just tacking “20% Off” next to an item’s reduced price can often be all it takes to make the sale. Many ecommerce platforms offer this as a standard element in their product detail pages, allowing you to enter a “list price” and “sale price” so the customer can see how much they’re saving by buying today.
The key to a good promotion is to look at it through your visitor’s eyes: what would someone considering buying this item see as valuable? Build your promotion from the answer to that question.
Click Here To Make A Marketing Startegy For Your Store From A Professional
4. Step up your email marketing
According to Mailgen, 89 percent of marketers said that email is their key channel for lead generation. Make sure you promote your email capture points, for newsletters and the like, prominently across your website to maximize subscriber numbers.
Sending emails manually is incredibly time-consuming and will prevent you from being able to effectively scale your business. Automation is therefore an essential step in boosting your email marketing and your business.
Email marketing automation can be used in a number of ways. For instance, as we’ve mentioned, when a customer abandons their cart, a recovery email encouraging them to revisit the site and complete the transaction can be automatically triggered. Using pre-set triggers in this way allows you to send hyper-relevant and timely messages seamlessly and will bring you 119 percent higher click rates than broadcast emails.
With the emergence of Creative AI, advertising creativity knows no bounds. Artificial Intelligence can artistically design optimized ad creatives and banners based on consumer data. Imagine, an AI writing hundreds of powerful, emotional, personalized, and high-converting ad copies. An AI which can decide the best image, font, color scheme, and copy for ad banners all by itself.
AI has turned every entrepreneur’s dream into a reality. That's exactly what Adcreative.ai does! It generates hundreds of ROI-focused ad creatives so that teams can set up winning ad campaigns across all social platforms, There's also a text generator to write your ad copies and headlines. Works like a charm when you face writer's block, especially in those demanding campaigns like Google Performance Max and Facebook Dynamic Ads.
Then there are creative insights that give you real-time feedback on the performance of your ads once you connect your Google Ads and FB ad account on our platform.
All this seamless integration on one power-packed Ai platform would help you gain an unfair advantage over your competitors!
Also they give $500 worth google ads credit for FREE!
However they do not offer a free trial
Their paid plans range from $29 to $149 a month , but the $500 google ads credit makes it totally worth it.
6. Reduce abandoned carts
Harsh truth: You’re losing money every time a visitor abandons their cart without purchasing.
This phenomenon is well-studied. Visitors add items to their carts, but abandon their carts during the checkout process. According to the Baymard Institute, 69.23% of shopping carts are abandoned.
It’s worth directly addressing as many hesitations as you can because some shoppers who abandoned their carts could have been reminded to complete their purchase. Perhaps they could have been persuaded with a discount or free shipping, for example.
One simple and effective ecommerce marketing idea to reduce the frequency of abandoned carts is an email recovery campaign, which can convince your visitors to make a return visit and complete their original purchase.
PixelTok : TikTok Pixel Install is the number one way to add the TikTok pixel to your store. It is very easy to setup, taking only one click to install. It gives you automatic event tracking so you can track add to carts, initiate checkouts, and complete payment events with zero effort.
It helps in:
One Click Installation — Add a TikTok Pixel to your store in 13 seconds.
Combat iOS 14.5 — Events API tracking allows maximum event tracking coverage.
Automatic Event Triggering — Track the most important events, no setup required.
Pixel Event Analytics — Get a overview of your TikTok events with our analytics.
Universal Support — Works on ALL Shopify stores and themes.
It offers a 14 day FREE trial
They have only one paid plan which is from $39 a month
For many ecommerce businesses, content marketing means blogging. However, it can also include using lead magnets like ebooks to bring customers to your site and encourage them to purchase or sign up for your email list.
Blogging remains the number one method of creating organic search ranking and links to your product. When creating content for your blogs to drive traffic to your site, remember that your blog shouldn’t only be about the new products you have. If you’re an ecommerce company wanting to promote a new line of fitness apparel, write a post talking about the different qualities that people should look for in clothing when doing different types of activities.
You’d be amazed how many people use Google to search for keywords like “what should I wear to yoga” or “what kind of clothes should I wear kickboxing.” Not only are people looking for answers, but more importantly, they’re ready to buy.
Pixelio is an easy-to-use app that will let you add & manage multiple Facebook pixels.With no coding or technical knowledge involved. The app will install the fb pixel code exactly on your store, the more pixel events & data are collected, the better optimization for more conversions. FBtrack all your events in the backend to help you make the most of your ads across Facebook & Instagram. We integrate with all Shopify themes, so that you can never miss a single sale, even outside of Shopify.
It helps in :
Add unlimited Meta and Facebook Pixels IDs as backups in order to track traffic
Add & manage multiple pixel tracking data on your store in just one click,
No-coding required, track all conversion events based on each individual product
Track properly Apple devices trough the Conversion api of ios14
Add multiple FB Pixels as a backup for your business manager
It offers a 7 day FREE trial
They have only one paid plan which starts from $7.99 a month
10. Google adwords
With Google AdWords, you target specific keywords, effectively bidding to show up in relevant searches. Ads are displayed above search results, giving you an edge. Google Adwords is a PPC advertising platform that aids you in your efforts to conduct SEM. AdWords offers advertisers two basic ways to reach people:
Through the Google Search Network
Through the Google Display Network
The Google Search Network allows you to show your ads to users actively searching for the keywords you’ve selected. For example, if you own a landscaping business, you can bid to have your ad show up every time a user types in “Landscaper in Tallahassee.” AdWords can help you connect with users who are actively searching for specific products or services, meaning they’re further along in the research or buying cycle, making AdWords a valuable system to invest in. These “ text ads” are marked with a small “Ad” tag next to the site URL.
The Google Display Network works differently. Instead of showing ads to users who are actively searching for a product or service online, display ads or “ banner ads” are placed on websites you think your target will be on. Since consumers aren’t actively searching for what you have to sell, people are usually less likely to click on banner ads. However, sometimes people don’t know what they want until they see it, so display ads can help you get in front of potential customers who might never find your company on their own.
Conclusion
Marketing is a non-negotiable part of every business. Small business struggles in growing due to less effective marketing strategies.
Where marketing can become a confusing and time-consuming task, using some great marketing apps can improve the marketing campaign of your small business in unimaginable ways.
The few marketing apps/strategies listed above can improvise your working methods and help you save a lot of time and effort.
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