Task 2

Contrast 

There is a strong use of yellow vs dark blue, which creates high visibility. Most important elements like "Book Now" stand out clearly. Pricing and offers are emphasised visually, drawing attention

Repetition

Throughout the website there is consistent use of brand colours (blue and yellow), button styles, and the layout. This creates a brand identity which is recognisable and easy to use. 

Alignment 

Boxes are generally aligned; navigation is simple, as the bar is well-structured horizontally.

Proximity 

It is clear that related elements are grouped together. Information regarding flights, like the date and from/to where, is kept together on the website. 

White Spaces

The website feels crowded; there are too many elements all competing for attention. (Ads, offers, pop-ups, banners, etc.) This reduces readability.

Overuse of Contrast

Sometimes, too many bright yellow elements are used. There is visual noise. Many elements look equally important. This leads to users not knowing what is supposed to be prioritised, creating confusion. 

Extra Services 

Additional services like insurance or priority are heavily pushed. This can feel manipulative. 

Improve White Spaces

Remove the unnecessary clutter by increasing 'empty' space between sections, text blocks and buttons.

Refine 'Hierarchy'

Focus on prioritising different functions. Flight search being primary, deals/promotions being secondary and finally add-ons.

Reduce Visual Noise

Limit the amount of pop-ups. Ensure the focus is on key sections/messages in each section.

Keep website more balanced 

Keep the stronger contrast only for more important sections like the booking button. Avoid stacking too many elements in one area.