European Event Branding & Visual Storytelling
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Integrated Marketing Design for Dahua BV
In this role, I spearheaded the visual identity for multiple high-profile European trade shows and corporate events. My focus was on transforming complex technical security concepts into engaging, human-centric visual stories that resonated with a diverse international audience.
Key Deliverables & Responsibilities:
Brand Identity: Developed unique event logos and color palettes that aligned with Dahua’s global brand while giving each event a distinct personality.
Collateral Design: Designed comprehensive suites of physical assets, including large-scale booth banners, wayfinding signage, and high-impact print invitations.
Digital Promotion: Created a full library of promotional graphics for LinkedIn, email marketing campaigns, and event registration pages to drive attendance.
Visual Consistency: Ensured a seamless "Visual Story" across all touchpoints—from the first digital invitation to the final on-site experience.
The Impact: My designs unified the marketing message across various European regions, ensuring that Dahua’s presence at events like ISE or Security Event was both professional and unforgettable.
Strategic Event Branding: Dahua Partner Day & New Business Line,Dahua Plus Launches
For Dahua’s flagship European events, including the prestigious Dahua Partner Day and several New Business Line introductions, Dahua Plus. I served as the Lead Visual Designer. I was responsible for crafting a cohesive "Visual Story" that bridged the gap between complex AIoT technology and premium brand aesthetics. My work encompassed the entire event ecosystem, from the initial digital invitation and logo creation to the physical environment, including large-scale banners and promotional event graphics. This ensured a unified and professional brand experience for hundreds of international tech partners and industry leaders.
Event Outreach: Social Media Banner Suite This collection features the digital "Visual Story" created for Dahua’s 2024-2025 event calendar. These social media invitation banners were designed to maintain brand consistency while capturing the unique energy of specific industry trade shows, including:
Security & Infrastructure: Security Essen, OV Expo, and Nationale VerkeersExpo.
Tech & Innovation: ISE (Integrated Systems Europe) and EuroCIS.
B2B Product Launch & Technical Literature
B2B Product Launch & Technical Literature
Bridging Innovation and Information
To support Dahua’s newest business line launches, I designed comprehensive B2B brochures and booklets that translate complex AIoT specifications into clear, high-impact marketing tools.
These designs go beyond aesthetics—they are built for sales enablement. I focused on organizing deep technical details, feature sets, and product benefits into a cohesive "Visual Story" that helps partners and installers understand the value of our newest technology at a glance.
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