The richness I achieve comes from nature, the source of my inspiration. - Claude Monet
Partnered closely with regional marketing teams to support marketing activities, guiding projects from initial creative concepts to final layouts.
Developed visuals for diverse marketing campaigns, ensuring their application across multiple channels including printed materials and social media. Designed logos, banners, landing pages, flyers, catalogues, brochures, and other marketing collaterals.
Regularly reviewed and maintained content consistency across the company’s website, social media platforms, and printed media.
Preserved the company’s visual identity by creating key visuals that enhanced product presentation and aligned with the company’s aesthetic standards.
Graphic Designer at Zoo Magazine
August,2023 - December,2023Contribute to the high end fashion magazine by creating visually captivating graphics for the website, logo, advertisements, publications, brochures, flyers, and engaging content for social media promotions using Adobe Illustrator, Photoshop and Indesign. And preparing magazine design for print.
Stayed updated on industry trends and best practices, implementing them to enhance design output continually.
Conducted research on the latest market and design trends to deliver a cutting-edge output for the project.
Created step by step user flows & UI designs for a smooth user journey.
Archived visual assets for future use such as pattern & components etc.
Work in a design system to ensure uniform & visual aesthetics and experiences across different screen sizes, devices & platforms.
Organize & maintain Visual brand guide with naming conventions for aesthetics, style, color palette, fonts, icons, CTA’s & various other components for team’s understanding and future usage.
Managed cross-functional projects, collaborating with stakeholders from different departments to ensure alignment and successful project delivery.
Conducted trend research and forecasting workshops and developed new collections for upcoming seasons.
Translate trends into concepts, design prints and repeats, graphic artworks for product development using design software.
Building brand identity with Visual Graphics for the website, product packaging, advertisements publications, brochures and flyers and content for social media promotions in form of Instagram posts and stories.
Skillfully orchestrated captivating layouts, photo shoots, and product stories for the product catalog, while crafting remarkable graphics for display, elevating company's branding at textile fairs.
Conduct Market research and develop textile range in Wovens, Printeds, Hand Knotteds & Tufteds.
Manage a team of designers and work together in the execution of various creative developments.
Designed & Developed woven throws, printed & surface embellished cushions as per the forecast trends for Pottery Barn, Urban Outfitters & Anthropologie.
Designed and compiled the layout, photo shoots, romance product story for the product catalog.
Managed content and visuals of the social media platforms, brochures, flyers to promote the brand and its products.
Developed apparel and home furnishing range for Walmart, Ikea, Carrefour, Target and other US retail buyers.
Designed the landing pages, Website wire frames for the company website.
Developed graphics for display to be used in company’s branding while showcasing its products at textile fairs
Winc Academy
2023Course Details- Customer & User experience, Exploring Design, Design Principles, experience with Figma software, Website layouts and wire-frames, visual design, user journey, crazy 8s, user testing, prototype development, low fidelity & high fidelity prototypes
National Institute of Fashion Technology, India
2014-2016Course Details- Visual Design, Design Elements, Semiotics, Art and Design Aesthetics, Design Research, Research Methodology, Trend Research & Forecasting, User Research & Experience, Design Thinking, Ethnographic Studies, Social & Cultural Design
National Institute of Fashion Technology, India
2010 -2014Course Details- Textile Design, Surface Design, Weaving, Print Development, Fabric Development, Fabric Manipulation, Embroidery & Embellishments, Colour Matching, Range Development, Product Development, Apparels, Home Furnishings